Content Marketing Manager

Float • Toronto, ON

1d • CA$100,000 - CA$135,000 • Hybrid

About The Position

Float's Marketing team is hiring a Content Marketing Manager to grow our brand across Canada by creating, distributing, and amplifying exceptional content for the founders and finance teams behind the country’s fastest-growing companies. Reporting to our Content & Communications Lead, you'll own our organic social channels, run the content calendar, and execute on content creation across multiple formats. We're looking for someone with strong creative instincts and a sharp sense of what performs on each platform (and why). You are the right fit if you’re excited about using AI to build new workflows and achieve an outsized impact without leaning into slop. Above all, you can craft a compelling story and tell it in any format.

Requirements

• Around 5 years of experience in content marketing, video production, or social content, ideally in B2B SaaS.
• Demonstrated experience building and growing a video-first social presence, with YouTube experience strongly preferred. We'll want to see the channel and the results.
• Proven comfort shooting and editing social-first video end to end: you can plan a shoot, run an interview, and cut it yourself.
• Strong writing and editing ability, including the judgment to edit AI drafts and make them sharper.
• A repurposing instinct: evidence that you can build one substantial asset and get real distribution out of it across multiple channels.
• Practical AI fluency at the workflow level, with concrete examples of how you've used it to improve speed, quality, or experimentation.
• Experience growing a brand in the Canadian market. Fintech or finance-adjacent experience is a strong plus.
• Candidates must be based in Toronto to support regular in-person video creation.

Nice To Haves

• You want to stay on strategy and hand production to an agency or a videographer.
• Your video experience is limited to briefing others rather than shooting and editing yourself.
• You're strongest in long-form written content and aren't genuinely interested in video and social media work.
• You want a large team or a narrow specialty rather than a broad, hands-on creator seat.
• You haven't meaningfully integrated AI into how you work.
• You're uncomfortable being on camera or directing others who are.
• You prefer stable, set-and-forget processes over changing how the work gets done.

Responsibilities

• Produce multi-format content: build pillar pieces on what Canadian finance teams care about, then cut them into video, social, written, and email assets.
• Build and grow Float's presence across organic channels including YouTube, LinkedIn, Instagram, Reddit, and blog.
• Drive the content calendar and cadence across channels, partnering with Growth Marketing so output drives acquisition and conversion, not just volume.
• Run video production end to end: set the strategy and point of view, then plan, shoot, and cut it yourself.
• Build and document AI workflows for research, scripting, editing, and repurposing.
• Test new formats and angles, partner with our designer on the visual system, and let results decide where your effort goes.

Benefits

• Competitive compensation, equity options, and benefits
• Hybrid work model
• Catered team lunches every Tuesday, Wednesday and Thursday
• Dog-friendly office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed