Content Marketing Manager

Viega GmbH & Co. KG • Westminster, CO

20d • $92,000 - $120,000 • Hybrid

About The Position

The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey.

Requirements

• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
• Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
• Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
• Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
• Takes initiative and proactively addresses needs.
• Strong understanding of content strategy, storytelling frameworks, and brand voice development
• Experience creating content that supports demand generation and sales enablement, not just brand awareness
• Demonstrated ability to develop thought leadership content that builds credibility and industry authority
• Familiarity with SEO best practices and digital content optimization
• Ability to translate customer insights (VOC), segment needs, and market context into relevant, high-impact content
• Strong collaboration skills, with experience working cross-functionally with sales, product, training, and marketing teams
• High level of curiosity and learning agility, with a demonstrated desire to deeply understand products, markets, and customers
• Strong attention to detail, with a commitment to quality and consistency
• Exceptional writing and editing skills, with the ability to simplify complex technical concepts into clear, compelling narratives
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required
• 5-7 years’ professional experience in content marketing, communications, and/or storytelling within B2B, industrial, or technical environments required
• Prior professional experience leveraging AI and modern content tools to enhance productivity and scalability required
• Prior professional experience managing external agencies, freelancers, and/or content contributors required
• Prior professional experience using data and analytics to measure content performance and drive continuous improvement required

Nice To Haves

• Previous experience working in industries with technical or engineered products (plumbing, HVAC, construction, manufacturing, etc.) preferred

Responsibilities

• Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
• Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
• Leads development of thought leadership content to position Viega as an industry authority and trusted partner
• Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
• Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
• Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
• Identifies, develops, and executes customer case studies, from story sourcing to final publication
• Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
• Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
• Maps content to the customer journey, ensuring the right message reaches the right audience at the right time
• Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact
• Builds a content repurposing engine to maximize reach and ROI across channels and campaigns
• Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards
• Establishes and maintains content governance, standards, and templates to ensure consistency across the organization
• Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market
• Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets

Benefits

• Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy.
• Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources.
• HSA with company contribution.
• Health Care and Dependent Care FSA options.
• 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match.
• Employer-paid Short- and Long-Term Disability coverage.
• Employer-paid Life and AD&D insurance, with additional voluntary coverage options.
• Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance.
• Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University.
• 22 days PTO.
• 9 company holidays plus 2 paid Volunteer Days.
• Professional development opportunities designed to help employees continue building their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level