Content Marketing Manager
About The Position
Stable is a company that provides businesses with a virtual business address and a dashboard to manage their physical mail online. Over 15,000 companies use Stable to automate their mailroom and serve as their permanent business address for IRS, state, and vendor purposes. The company aims to simplify the complex and archaic systems of entity management, starting with business addresses and mail, by creating modern, delightful experiences. Stable is backed by prominent Silicon Valley investors and is experiencing rapid growth. This role offers an opportunity to join an early-stage startup and significantly impact its future.
Requirements
- 5+ years in B2B content, growth marketing, SEO, or integrated marketing.
- Hands-on SEO experience, including keyword research, on-page optimization, and technical fundamentals.
- Experience with AI search (AEO/GEO) is a strong plus.
- Proven ability to build AI workflows for efficient content production without sacrificing quality.
- Comfort with data tools (GA4, GSC, CRM) and ability to articulate content's impact on growth metrics.
- Demonstrated ownership: move quickly, make sound decisions with incomplete information, and push through ambiguity.
- A portfolio of content programs showcasing built initiatives, performance, and lessons learned.
- Strong craft: ask good questions, have a keen attention to detail, and can explain complex ideas simply.
- Comfort working cross-functionally and influencing stakeholders who do not report to you.
Nice To Haves
- Experience with AI search (AEO/GEO) is a strong plus.
Responsibilities
- Write and publish content, owning the editorial calendar end to end.
- Partner with product marketing to create campaigns, thought leadership, customer stories, and educational content.
- Shape the voice and point of view of Stable's content.
- Translate Stable’s product vision into compelling and digestible content with subject matter experts.
- Partner with sales and success teams to uncover customer stories and testimonials.
- Grow Stable's social presence and handle day-to-day engagement.
- Support product launches and integrated campaigns across various channels.
- Develop email marketing and nurture programs.
- Identify and track relevant prompts for AI search (AEO/GEO) and create content that earns citations.
- Own outreach to 3rd parties to earn brand mentions in publications.
- Ensure answer engines can crawl, understand, and cite the Stable website.
- Conduct keyword, intent, and competitor research for SEO.
- Build reporting in GSC, GA4, and internal tools to track organic traffic to signups and pipeline.
- Partner with engineering to ensure website crawlability and indexability.
- Define content goals and track engagement, conversion rates, and revenue impact.
- Encode brand guidelines, tone of voice, and product details into AI systems.
- Design and ship AI workflows for content creation.
- Build tools to proactively surface outdated content.
- Automate derivative content creation from various sources into different formats.
Benefits
- Competitive salary
- Generous equity
- Unlimited paid vacation
- Medical, dental, and vision insurance
- Home office set-up
- Work from anywhere within US time zones (GMT-5 to GMT-10)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
