Content Marketing Lead

Squint • San Francisco, CA

1d • $120,000 - $150,000 • Onsite

About The Position

Squint is seeking its first Content Marketing Lead to advance its brand narrative and extend its voice across multiple channels. The role involves crafting compelling stories about customer successes, AI-native platforms, and measurable value delivered to Fortune 500 companies in manufacturing and field services. The Content Marketing Lead will be responsible for creating content that breaks through and commands attention, utilizing a full-stack approach that includes exceptional writing, video clips, and visual assets.

Requirements

• Exceptional writing skills with precision, clarity, and intention.
• Proven methods for learning about customers, including their motivations, pain points, and trust signals.
• Understanding of channel and algorithm whims, with the ability to optimize for reach, engagement, and impact.
• Strong collaboration skills, understanding the value of good briefs and outside perspectives.
• A portfolio demonstrating strong writing across longform and short formats, market-facing and customer-facing content, with good creative judgment and range.
• A proven approach to audience understanding and audience-building.
• Experience at a startup, making creative and strategic decisions.
• A clear POV on quality, balancing high standards with speed, channel, and experimentation.

Nice To Haves

• Pre-existing familiarity with industrial operations.
• Experience living and working in industrial spaces.

Responsibilities

• Advance the Squint narrative across channels by creating content that grows reach and relevance.
• Work across shortform (social, website) and longform (case studies, blog) content, and create supporting assets.
• Gather inspiration from customer wins, new features, and factory floor insights to create multi-channel content series.
• Develop content that has a measurable impact on reach and engagement with industrial audiences and the AI community.
• Assist Squint executives in producing social content, longform posts, and talk tracks for speaking engagements.
• Channel executive perspectives and voices authentically, select attention-grabbing topics, and ensure a clear and consistent brand story.
• Create content in various formats, demonstrating fluency across AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio).

Benefits

• Competitive Salary and Equity
• Comprehensive Medical, Vision, and Dental care
• Flexible PTO Policy
• Lunch and Dinner Service
• Wellness Benefit
• Maven Family Planning Benefits
• Partnership with Care.com
• Mental Health Services
• 401(k) Retirement Plan
• Pre-Tax Commuter Benefit for Parking & Public Transit
• Company-wide Retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed