Content Lead

SUP3RNOVA • San Juan, PR

1d • Hybrid

About The Position

The Content Lead is a strategic and creative leader within the Creative Department, responsible for the development, production, and performance of content across all social and digital channels for assigned client accounts. The role combines high-level content strategy with hands-on creative direction, leading a team of two Social Media/ Community Managers to deliver compelling, on-brand storytelling at scale. Reporting directly to the Chief Operating Officer, the Content Lead bridges creative vision and executional excellence, ensuring every piece of content serves both the brand's narrative and measurable business outcomes. This leader champions a culture of creativity, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Creative Writing, Advertising, Copywriting, or a related field.
• 6+ years in content creation, copywriting, social media management, or digital marketing, with at least 2 years leading or mentoring a team.
• Exceptional copywriting across short- and long-form formats: social copy, scripts, campaign messaging, taglines, long-form content, and brand-voice documentation. Must be able to write for multiple brands simultaneously while keeping each brand's voice distinct — i.e., without one brand's tone bleeding into another — and coach direct reports to do the same.
• Portfolio demonstrating range across industries, content formats, copy styles, and audience types (required for consideration).
• Expert proficiency with social platforms and content/management tools (e.g., Gain, Hootsuite, Monday, Clickup, Asana).
• Strong command of social analytics tools and the ability to turn performance data into strategic insight.
• Comfort managing multiple client accounts, brand voices, and team functions simultaneously.
• Deep, platform-native understanding of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging channels.
• Knowledge of content production pipelines from concept to delivery, including versioning and asset management.
• Awareness of brand-safety protocols, FTC disclosure requirements, and copyright best practices.
• Understanding of how organic content integrates with paid amplification and performance media strategies.
• Cultural awareness and sensitivity to create content that resonates across diverse communities and markets.

Nice To Haves

• Agency experience.
• Experience supervising or mentoring community-management functions, with an understanding of how community engagement and content strategy interconnect.
• Hands-on familiarity with content-creation tools (Adobe Creative Suite, Canva, CapCut, or equivalent).
• Experience with content production workflows: photo/video shoots, post-production, and asset management.
• Understanding of SEO principles, content distribution strategies, and cross-channel amplification.
• Familiarity with influencer-marketing platforms and creator-collaboration workflows.

Responsibilities

• Lead end-to-end content strategy for multiple client accounts — from brief interpretation through production, publishing, and performance analysis.
• Direct and mentor a team of two Social Media/Community Managers: assign and prioritize workloads, provide creative and copy feedback, and uphold quality standards across all deliverables.
• Provide strategic direction on community engagement, tone alignment, and escalation handling, ensuring community efforts are fully integrated with content strategy.
• Translate brand strategies into content ecosystems across formats: short-form video, static, carousel, long-form, and emerging media.
• Serve as the primary content and copy lead for accounts in the assigned portfolio — writing original copy for social posts, campaign activations, video scripts, email, and brand communications as needed.
• Own content calendar planning, production scheduling, and cross-team coordination to consistently meet campaign deadlines.
• Review and approve all content and copy produced by direct reports before client or platform delivery.
• Partner with Account Management, Creative Strategy, and Paid Media to align organic content with broader campaign objectives.
• Facilitate content briefings, creative kickoffs, copy reviews, community-strategy alignments, and post-campaign retrospectives.
• Monitor and interpret content and community performance data, using insights to refine both strategy and copywriting.
• Coordinate with production resources — photographers, videographers, designers, and editors — so copy and visuals work cohesively.
• Present content strategies and performance reports to clients and internal stakeholders with clarity and confidence.
• Contribute to new-business proposals by developing content frameworks and creative concepts for prospective clients.
• Establish and maintain content guidelines, brand-voice documentation, and creative briefs for each assigned account.
• Conduct regular 1:1s and check-ins with direct reports to support professional development and project alignment.
• Champion content innovation by identifying emerging platform trends, formats, and audience behaviors relevant to client goals.

Benefits

• Reasonable accommodations are available on request during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager