Creative Content Lead

Bobbie

2d • Remote

About The Position

Bobbie is seeking a strategic, highly collaborative Creative Content Lead to serve as the bridge between marketing strategy and creative execution. The Creative Content Lead will be responsible for developing a comprehensive understanding of Bobbie's content ecosystem and continuously identifying opportunities to adapt, repurpose, and re-express existing content in ways that support channel-specific goals while maximizing the impact of our investments. Working closely with Marketing and Growth leaders, this role translates marketing priorities, positioning, campaign strategies, audience insights, and business objectives into cohesive content plans and outputs that can be activated across channels. A critical component of this role is leading Bobbie's cross-functional content coordination process. The Creative Content Lead will facilitate weekly content strategy and editorial planning meetings, aligning stakeholders around our messaging priorities and their creative expressions, and ensuring those messages are coordinated across channels effectively. This role manages a team of writers and video editors and oversees the development of messaging, copy, educational content, video content, and campaign assets across the marketing ecosystem. The ideal candidate is equal parts strategist, editor, creative leader, and operator. They are skilled at turning complex marketing priorities into clear content systems, inspiring creative teams, and ensuring exceptional execution across every consumer touchpoint.

Requirements

• Ability to balance strategic thinking with hands-on content leadership.
• 8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields.
• Experience managing writers, editors, video creators, or content teams.
• Exceptional writing, editing, and storytelling abilities.
• Deep understanding of marketing funnels, customer journeys, and channel-specific content development.
• Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans.
• Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms.
• Proven ability to influence and align cross-functional stakeholders.

Responsibilities

• Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
• Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
• Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
• Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.
• Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
• Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.
• Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
• Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.
• Manage freelance writers, editors, and production partners as needed.

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed