Content Lead

Whop • Brooklyn, NY

3d

About The Position

As a Content Lead on Whop’s creative team, you will ideate and execute posts for Whop’s Instagram, TikTok, and X to amplify the brand’s voice and messaging. Working with the Head of Media, you will develop and execute recurring and timely trend-reactive posts, and manage the Instagram and TikTok content calendar end to end. The role includes creating recurring short-form video series, identifying and responding to relevant internet trends, adapting existing Whop content for short-form platforms, and directing external creative partners when needed.

Whop is a technology company focused on helping people achieve sustainable income. It connects buyers and sellers in emerging internet markets—including content distribution, data labeling, and AI arbitrage—as well as traditional markets such as education, products, services, and software. The company describes itself as a lean team of ex-founders and AI-native builders, with more than 100,000 accounts paid monthly and over $7 billion in annual network activity.

Whop says it works long hours but measures success by quality of output rather than hours worked. Team members are expected to take work from start to finish, and their work directly affects the brand, product, and company culture. The team includes people with backgrounds in writing, music, film, fashion, advertising, and new media.

Requirements

• Extensive experience with short-form video content.
• A track record of growing brands or pages through unique and trend-reactive content.
• Deep knowledge of video editing and AI video generation.
• Strong writing and communication skills, with the ability to clearly articulate ideas.
• Ability to work independently with a high degree of autonomy and take projects through to completion.

Responsibilities

• Ideate and develop recurring short-form content series relevant to Whop’s mission of delivering everyone a sustainable income.
• Identify daily or weekly internet trends relevant or parallel to Whop’s mission and create posts that insert Whop into the discourse.
• Adapt Whop content from other platforms into short-form video formats for maximum impact.
• When necessary, work with external content partners and provide direction to create high-quality assets aligned with Whop’s brand and messaging.
• Work with the Head of Media to develop and execute recurring and timely trend-reactive posts.
• Organize and manage the Instagram and TikTok content calendar end to end.

Benefits

• Meaningful equity
• Equinox membership
• Lunch and dinner Monday through Friday
• Rent stipend for housing within 0.5 mile of the office
• Unlimited PTO
• Health insurance
• Vision insurance
• Dental insurance

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed