Content Lead

Base Power Company • Austin, TX

5d • Onsite

About The Position

Base is seeking a Content Lead to shape how homeowners and prospective employees learn about the company. The role is divided roughly equally between member content—including the website, blog, and emails and texts that support homeowners’ decisions to join—and employer-brand content that tells the stories of the people building Base. The Content Lead will help communicate Base’s product and its work building hardware, software, and an energy company.

The role owns content across the customer acquisition journey, sets the company’s voice and editorial standards, and builds a distribution strategy. The Content Lead partners with teams across lifecycle, growth, recruiting, product, and design, and interviews members and teammates to uncover stories. Base is a fast-moving startup, so priorities and responsibilities may change with business needs. The company works in person and describes its pace as not a 9-to-5, with employees all-in on its mission.

Requirements

• A portfolio demonstrating excellent writing and the ability to make complex topics clear and simple without talking down to readers.
• A strong love of writing and writing as a primary strength.
• Experience owning content end to end at a fast-growing company, consumer brand, or publication.
• An audience-first approach, using interviews, data, and research to understand readers before writing.
• Working knowledge of distributing content across web, social, and email.
• Ability to produce a high volume of content without sacrificing quality.

Responsibilities

• Own content across the customer acquisition journey, including the website, blog, email, text, and social.
• Lead Base’s employer-brand content and tell the stories of the people building the company.
• Set the voice and editorial standards for Base content.
• Build the content distribution strategy.
• Partner with lifecycle, growth, recruiting, product, and design teams to turn their work into engaging content.
• Talk to members and teammates to find stories worth telling.
• Produce seven or more pieces of content per month, in addition to lifecycle copy.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed