Content Lead

Quorso

38d

About The Position

Quorso is seeking a Commercial Content Lead to develop impactful assets that convert market interest into revenue. This role is responsible for defining Quorso's market presence, from category perspective to deal-level business cases, integrating product, positioning, and pipeline into a unified content strategy. The position operates at the intersection of Product Marketing and Demand Generation, ensuring that market evidence directly contributes to pipeline creation and deal advancement. It requires a hands-on individual capable of both strategic thinking and high-level execution.

Requirements

• 5+ years of experience in B2B SaaS content or product marketing, preferably in enterprise environments.
• Exceptional storytelling ability, with the capacity to translate complex technical concepts into clear, compelling business cases and ROI arguments.
• Experience supporting enterprise sales cycles with content that influences deals.
• Ability to operate strategically and execute hands-on.
• Strong understanding of how content drives pipeline, prioritizing deal velocity, win rates, and pipeline value.
• Comfortable working cross-functionally with Product Marketing, Demand Gen, Sales, and Customer Success.
• A builder mindset, comfortable creating structure where it doesn't exist.

Nice To Haves

• Experience in retail tech, supply chain, or multi-site enterprise software.
• Familiarity with marketing to operations, finance, or field leadership personas.
• Experience building or contributing to category creation.

Responsibilities

• Define Quorso's market presence, including category perspective and product use cases.
• Build and execute a content strategy aligned with pipeline goals and go-to-market priorities.
• Translate product positioning into compelling content across thought leadership, campaigns, sales enablement, and digital channels.
• Ensure consistency in messaging across all customer touchpoints.
• Create content for active sales cycles, such as executive briefs, ROI narratives, objection handling, and case studies.
• Partner with Sales to understand deal dynamics and develop assets that advance opportunities.
• Develop Quorso's viewpoint on AI in retail operations and operational execution.
• Collaborate with leadership to produce high-quality thought leadership content, including reports, POVs, and speaking materials.
• Transform customer outcomes into compelling and credible proof points.
• Partner with Customer Success and Sales to capture and scale customer impact.
• Optimize asset utility across various formats and channels (e.g., LinkedIn, email, events, web).
• Ensure content effectively reaches and resonates with target personas.
• Collaborate with Demand Generation to support campaigns and Account-Based Marketing (ABM) programs.
• Work closely with Product, Sales, and Customer Success to ensure content accurately reflects customer language and needs.
• Maintain a high standard for clarity, relevance, and differentiation in all content.
• Act as the 'Champion of Commercial Clarity' for all written and narrative content.
• Utilize AI tools to enhance research, ideation, and production while upholding editorial judgment and quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed