Creative + Content Lead

Serv Recruitment Agency•Franklin, TN

2d•Onsite

About The Position

Serv, a global executive recruitment partner, is hiring on behalf of our client Making Pretty Spaces for a Creative & Content Lead. Join the Team: Making Pretty Spaces is a fast-growing entrepreneurial brand led by a highly successful creator and business owner in the home, lifestyle, and affiliate marketing space. The business has built strong revenue through paid ads and affiliate partnerships and is now at an exciting stage of growth, focused on building the right team and systems to scale further. This is a dynamic, fast-moving environment where no two days look the same. The team is lean, the opportunity for impact is high, and the right hires will play a critical role in unlocking the company’s next phase of growth. To learn more please visit: https://makingprettyspaces.com/ Position Responsibilities: If you are a rare individual, who loves owning the full creative process—from ideation through execution and distribution—and can turn ideas into a structured, high-performing content engine, then this role is for you! You will take full ownership of organic content strategy and execution, allowing the founder to step out of day-to-day planning and focus on showing up on camera.

Requirements

Experience in content strategy, creative direction, or social media leadership roles
Proven ability to plan, execute, and scale content strategies across social platforms
Strong understanding of what drives engagement and performance in organic content
Experience managing editors, creatives, or contractors
Ability to turn ideas into structured, repeatable content systems
Highly organized with strong project and workflow management skills
Comfortable working in a fast-paced, entrepreneurial environment with shifting priorities

Nice To Haves

Experience leveraging content performance to inform paid media or growth strategies is a strong plus

Responsibilities

Creating and owning the overall content and creative strategy across platforms
Planning content proactively (shifting from reactive posting to structured planning)
Translating ideas, trends, and founder input into clear content plans and campaigns
Writing scripts, planning shots, and defining what content needs to be filmed and how
Running with content execution using a 10-80-10 model (founder input → you own execution → founder approval)
Directing and managing content production without being solely responsible for hands-on editing
Overseeing and managing creative resources, including video editors and contractors
Taking ownership of the editing process through team coordination and feedback
Managing content distribution across platforms (Instagram, Facebook, and expansion channels like TikTok/Pinterest)
Organizing and leveraging existing unused content (e.g., camera roll footage)
Ensuring consistent, high-quality content output (eliminating gaps and inconsistency)
Identifying high-performing organic content and transitioning it into paid ads
Building systems and workflows to improve efficiency and reduce bottlenecks
Acting as the central orchestrator across all content efforts to ensure alignment and execution