Creative Lead - Social Content, Creative Content (Photo & Video) NYC

Amazon • New York, NY

1d

About The Position

Shopbop is seeking a Creative Lead, Social Content to define and elevate the
creative voice of our brand across paid and organic social channels. This role
sets the vision, tone, and storytelling approach for social, translating brand
and campaign ideas into platform-native, culturally relevant content that leads,
not follows.

This role operates fluidly between directing and hands-on creation—guiding
teams, shaping ideas early, and stepping in to create. They act as a connective
force across creative, marketing, and social teams to ensure a cohesive and
elevated output across all channels.

You’ll translate seasonal stories, product priorities, and cultural moments into
social-first creative that feels directional, elevated, and distinctly Shopbop.
We’re not looking to chase trends, we aim to set them. The right candidate is
deeply plugged into fashion, culture, and digital behavior, with strong
instincts for what’s next and the taste level to define it.

This role is highly hands-on: directing lean shoots, hand’s-on content design
and editing, experimenting with generative AI, and building smart, efficient
workflows that allow us to create more with speed and intention.

This role sits at the intersection of great fashion content and fast
test-and-learn environments. If that sounds like you, we encourage you to apply!
This role is for someone who has a strong point of view and taste level and
isn’t afraid to define what good looks like, moves seamlessly between
big-picture direction and scrappy execution, can lead a room, direct a shoot,
and edit a concept themselves if needed, and understands how to balance brand
storytelling with platform behavior and performance

Requirements

• Bachelor’s degree in Fine Arts, Design, or related field (or equivalent experience)
• 5–8+ years of art direction or visual content experience in fashion, retail, or lifestyle
• Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
• Strong creative point of view and a clear perspective on fashion, culture, and content
• Proven ability to generate original concepts and visual direction, not trend replication
• Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams
• Experience directing photo and short-form video shoots
• Ability to operate at both high-level creative direction and hands-on execution
• Experience using generative AI tools to support creative concepting and production workflows
• Strong design fundamentals (composition, typography, color, layout)
• Comfortable working fast, managing multiple projects, and wearing multiple hats
• Deep understanding of platform behaviors and how to translate brand storytelling into native social formats
• • Bachelor’s degree in Fine Arts, Design, or related field (or equivalent experience)
• • 5–8+ years of art direction or visual content experience in fashion, retail, or lifestyle
• • Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
• • Strong creative point of view and a clear perspective on fashion, culture, and content
• • Proven ability to generate original concepts and visual direction, not trend replication
• • Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams
• • Experience directing photo and short-form video shoots
• • Ability to operate at both high-level creative direction and hands-on execution
• • Experience using generative AI tools to support creative concepting and production workflows
• • Strong design fundamentals (composition, typography, color, layout)
• • Comfortable working fast, managing multiple projects, and wearing multiple hats
• • Deep understanding of platform behaviors and how to translate brand storytelling into native social formats

Nice To Haves

• Experience creating content for paid social performance marketing
• Familiarity with TikTok/Reels creation and editing workflows
• Motion graphics or video editing experience
• Experience working in small, agile creative teams or startup-style environments
• Deep interest in fashion, styling, and cultural trends
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
• • Experience creating content for paid social performance marketing
• • Familiarity with TikTok/Reels creation and editing workflows
• • Motion graphics or video editing experience
• • Experience working in small, agile creative teams or startup-style environments
• • Deep interest in fashion, styling, and cultural trends

Responsibilities

• Define and lead the creative direction for social media content, setting the tone, visual language, and storytelling approach across all platforms
• Concept big ideas and see them through, translating brand campaigns and product priorities into narrative-driven, social-first content
• Build stories, not just posts, developing serialized formats and content that audiences come back to
• Shape how we show up on each platform (Instagram, TikTok, Pinterest, and beyond), while keeping a clear, cohesive brand voice
• Spot what’s happening in culture, and decide where we lead, not follow
• Plug into campaigns, shoots, and editorial early, bringing a social-first lens from the start, not as an afterthought
• Move easily between teams, stepping in to direct, refine, and elevate work wherever it’s happening
• Partner closely with Social and Marketing to make work that is both brand-building and performance-aware
• Operate as both a creative director and a creator, building decks, shaping ideas, and making content when it matters
• Stay close to the work: framing, editing, refining, and pushing ideas to a higher bar
• Use AI and emerging tools as creative accelerants, expanding what’s possible and how fast we can get there
• Test, learn, and iterate constantly—without losing taste or intention
• Build systems that scale; evolving templates, guidelines, and ways of working that keep quality high as we move faster

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level