Social Video Director & Series Creative Lead

People Inc. • New York, NY

3d • $50 - $60 • Onsite

About The Position

The Video team at People Inc. is looking for a Social Video Director and Creative Lead to create bold, episodic, story-driven culture-shaping video for TikTok and Instagram.
This is not a traditional production role. This is for a true social creator: someone who has been making their own work for years, who lives on the internet (in a good way), and who instinctively understands what makes people stop scrolling.
At the core, this is an indie filmmaker in a social-first world. You have a point of view, you generate ideas out of thin air, and you don’t wait for someone else to make them real. You pick up a camera, jump into an edit, and make it happen.
You think in formats, aesthetics and genres, not just one-off videos. You know how to build an entire video series around a tight story arc, across multiple genres - doc, comedy, romance, drama. You craft the right aesthetics, timing, and social mechanics that drive audiences to watch, comment and share.
This is a fantastic opportunity for a creative leader to own some of our most visible videos across the world’s best brands like PEOPLE, Travel + Leisure, Food & Wine, and Byrdie - developing original concepts, launching episodic series, and directing standout content that commands attention.

Requirements

• 5+ years making social-first video (for yourself, brands, or publishers
• A portfolio that feels original and reflects 100% ownership. Clear taste, strong POV, and videos that perform.
• Experience creating episodic or repeatable formats, not just one-off hits
• Experience leading and/or contributing in writers’ rooms
• Deep understanding of TikTok & IG mechanics: hooks, loops, retention curves, and why people share
• Solid shooting skills (DSLR/mirrorless, lighting, audio in lean setups)
• Confidence directing talent, communicating across teams, adapting in real time and getting everyone excited and inspired
• Resourceful, fast, and comfortable figuring it out as you go

Responsibilities

• Concept bold, social-first ideas built for TikTok and Instagram
• Create and launch episodic series across multiple genres
• Own projects end-to-end: from idea → shoot → edit → finalize
• Direct talent of all kinds (creators, celebs, real people) and get performances that feel natural, not forced
• Lead writers’ rooms in collaborative and focused way
• Be hands-on; largely directing and producing, but always eager to shape the work yourself when needed
• Build for performance: strong hooks, pacing, retention, rewatchability, and shareability are second nature
• Turn ideas into repeatable formats that can scale into franchises
• Stay deeply online: tracking trends, creators, and formats (you read Link in Bio, you know the microdrama arcs, you spot shifts early).
• Collaborate tightly across multiple teams. You will need to communicate and inspire to make ideas happen.
• Move fast, stay scrappy, and still make it feel premium

What This Job Offers

• Job Type: Part-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees