Content Lead

Scan.com • Atlanta, GA

5h • Hybrid

About The Position

Scan.com is a digital health scale-up focused on making diagnostics accessible, fast, and transparent, improving healthcare outcomes daily. They offer B2C and B2B platforms, including a patient marketplace and AI-powered solutions for physicians, attorneys, and providers. The company has successfully launched multiple platforms, raised over $100m in VC funding, reached profitability, and is experiencing over 100% YoY growth. The Content Lead role is within the growing Marketing team, reporting to the VP, Marketing. This person will own the day-to-day execution and strategic direction of content for both US and UK markets, targeting patient-facing, provider-facing, and employer-facing audiences. The role involves both content production and managing freelance contributors, while also setting the strategic direction for the content function's future growth. This position is considered the heart and engine of Scan.com's content function, with a clear path to building team capability.

Nice To Haves

• Demonstrable knowledge of the US healthcare system: how patients access care, how insurance and self-pay works, how providers make referral decisions, and the language that resonates with American healthcare consumers
• Supporting the Sales team with high quality collateral and content assets that build pipeline
• Owning or significantly contributing to an organic content programme that delivered measurable SEO results: traffic growth, ranking improvements, or topical authority built over time
• Writing confidently across multiple formats and audiences: long-form editorial, email, landing pages, B2B collateral. Knowing instinctively how to adapt voice and structure for each
• Commissioning and managing freelancers or external contributors, with strong editorial instincts and the ability to brief and quality-control work that comes back
• Operating with genuine autonomy in a fast-moving environment: setting your own priorities, managing your own workload, and making sound judgement calls without needing close direction
• Using AI tools intelligently in your content workflow, while maintaining the editorial standards that ensure high quality output

Responsibilities

• Owning the global content strategy across B2C and B2B, UK and US markets, in close partnership with the VP, Marketing
• Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
• Driving Scan.com's organic content programme in tandem with our SEO consultant: topical authority planning, content gap analysis, and measurable growth in non-branded search traffic across both markets
• Writing high-quality content across a range of formats: long-form articles, landing pages, email copy, B2B collateral, social copy, and more
• Building and managing a network of trusted freelance contributors to extend content capacity across clinical, technical and specialist subject areas
• Owning content operations: brief templates, editorial calendar, review and approval workflow, and quality control that will scale as the team grows

Benefits

• Salary range of $100,000 - $120,000
• 401k
• Healthcare, Vision, and Dental
• All the equipment needed for you to do your role effectively
• Flexible working
• Remote or hybrid working options
• Personal Development budgets
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies designed by our team, for our team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed