Content Enablement Manager

LP Building Solutions•Nashville, TN

About The Position

Under the direction of the Portfolio Manager, the Content Enablement Manager develops and delivers commercial learning experiences, product knowledge, and value proposition resources to improve technical expertise, product adoption, and selling effectiveness across LP’s commercial organization and channel partners. The role partners with Product Management, Building Science, Sustainability, Sales, Marketing, and Legal to translate product strategies, technical advantages, and value propositions into scalable training programs, sales enablement tools, and customer education resources that support commercialization and portfolio growth. The position develops and executes training strategies, supports commercialization and strategic product launches, and helps maintain LP’s value proposition framework across Installation, Prefinish, Climate, and Architect pillars. It creates resources for internal and external stakeholders, supports field training and customer education activities, and measures and improves training effectiveness, utilization, and business impact. The role also performs other duties as assigned and complies with all policies and standards.

Requirements

  • At least 5 years of experience in product marketing or management, commercial training, sales enablement, or learning and development.
  • Understanding of building science and legal requirements affecting marketing.
  • Executive presence and communication skills, including the ability to simplify complex concepts for diverse audiences.
  • Strong presentation, facilitation, and instructional design skills.
  • Excellent cross-functional collaboration and project management skills.
  • Bachelor’s degree (BA/BS) in Marketing, Business, Communications, Education, Construction Management, or a related field.

Responsibilities

  • Develop and execute a comprehensive training strategy that builds product knowledge, technical expertise, and selling confidence for the product portfolio.
  • Contribute to LP’s commercial enablement strategy, ensuring strategic product launches and initiatives are supported with effective sales, customer, and channel training.
  • Support the Portfolio Manager and Product Managers in developing, maintaining, and commercializing LP’s value proposition framework across Installation, Prefinish, Climate, and Architect pillars.
  • Collaborate with Engineering, Building Science, Sustainability, and Legal teams to communicate approved product claims, technical performance attributes, and competitive differentiation.
  • Serve as a key liaison between Product Management and cross-functional teams to align portfolio messaging, technical insights, and commercialization priorities.
  • Create scalable product knowledge, commercialization, and sales enablement resources for internal and external stakeholders.
  • Support field training, customer events, webinars, sales meetings, and commercial education initiatives.
  • Measure and continuously improve training effectiveness, utilization, and business impact through learner feedback and performance outcomes.
  • Perform other duties as assigned.
  • Comply with all policies and standards.

Benefits

  • Health and welfare benefits
  • 401(k) program
  • Career mobility
  • Tuition reimbursement
  • Volunteer opportunities
  • Profit sharing
  • Competitive salaries
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