Content Enablement Analyst

T. Rowe Price • Baltimore, MD

21h • $77,000 - $164,000 • Hybrid

About The Position

The Content Enablement Analyst will help advance Marketing Content Enablement by supporting adoption of create-once, publish-everywhere (COPE) content practices, AI-enabled solutions, and business-driven content management. The analyst partners with business, technology, and Marketing stakeholders to identify opportunities to improve content creation, reuse, governance, and client experience.

The role involves understanding user needs, defining requirements, translating them into user stories, and supporting solution development. It also includes collecting and analyzing data to generate insights that inform workflow optimization and strategic business decisions. Success requires analytical and project management skills, working knowledge of structured and reusable content principles, and the ability to influence cross-functional teams to deliver measurable outcomes through innovation and continuous improvement.

The position is hybrid, with up to one day per week working from home. The employee must work from the Harbor Point, Baltimore location; fully remote work is not supported. U.S. applicants must have work authorization that does not now or in the future require visa sponsorship. FINRA licenses are not required and will not be supported.

Requirements

• Bachelor's degree or an equivalent combination of education and relevant experience.
• At least 2 years of total relevant work experience.

Nice To Haves

• Excellent verbal and written communication skills.
• Experience facilitating projects with cross-functional working groups and stakeholders.
• Experience with agile project management and platforms such as Rally or Jira, including translating business needs into requirements, prioritizing requests, and measuring outcomes.
• Strong technical skills using content management systems such as Adobe Experience Manager and Seismic.
• Experience in investment management, financial services, or another regulated industry.
• Proficiency in large language models (LLMs), prompt engineering, and AI governance.
• Interest in applying emerging tools and technology to improve delivery, operational efficiency, and scalable business outcomes.

Responsibilities

• Support product-team refinement by defining and writing user stories, acceptance criteria, and user interface designs for platform and product enhancements.
• Obtain stakeholder acceptance and alignment for recommended enhancements; document and prioritize requirements; support user acceptance testing; and work with technology teams to deliver enhancements that generate business value.
• Analyze workflows and feedback to validate that products perform as intended relative to key performance indicators.
• Regularly review quantitative and qualitative performance indicators, including operational metrics, client surveys, direct client feedback, and associate feedback, escalating issues to product owners as needed.
• Use knowledge of the competitive landscape to identify and propose changes that enhance the experience.
• Provide consultative support to product owners and other stakeholders regarding existing and potential deliverables that can enhance client experiences.
• Share findings and business insights with product owners as needed.
• Work with platform analysts to interpret data and use insights to inform necessary changes.

Benefits

• Competitive compensation
• Annual bonus eligibility
• Generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level