Content Editor & AEO Strategist

Giftogram • Hanover Township, NJ

11d

About The Position

Giftogram is looking for a Content Editor & AEO Strategist to own how our content performs where buyers now start their research: AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews, alongside traditional search. This position reports to the Head of Revenue and partners with sales, marketing, and customer success to decide what we publish, hold it to a high editorial and factual standard, and prove it drives pipeline. This is not a writing role. Producing a draft has never been easier. Deciding what deserves to be written, making sure it is true, making it sound like Giftogram, and showing that it earned citations and leads is the hard part. You will spend your time editing, structuring, prioritizing, and measuring far more than drafting.

Requirements

• 5+ years in content, editorial, or SEO roles, with at least 2 years accountable for outcomes rather than output
• Hands-on experience with answer engine or generative engine optimization
• A working editor's instincts and a portfolio of before-and-after work to show for it
• Comfort using modern AI tools as part of an editorial workflow, with a clear view of where they help and where they fall short
• Fluency with HubSpot or a comparable CMS and marketing platform, GA4 or similar analytics, and at least one SEO or AEO measurement tool
• Clear, direct written communication; you will write briefs, feedback, and reports far more often than articles
• Highly organized, self-directed, and comfortable in a fast-moving environment

Nice To Haves

• B2B SaaS or fintech experience selling to HR, marketing, or finance buyers
• Background in payments, rewards, incentives, or gift card products
• Familiarity with schema.org markup, structured data, and technical SEO fundamentals
• Experience reviewing compliance-sensitive content (SOC 2, PCI DSS, GDPR language)
• Experience building or scaling a content operation, including the tooling and process behind it

Responsibilities

• Map the questions our buyers ask AI assistants across our core use cases (employee rewards and recognition, customer loyalty and incentives, disbursements and settlements, promotions and giveaways, surveys) and decide which ones Giftogram should be the cited source for
• Edit every page before it ships for accuracy, clarity, structure, and voice; kill weak pieces and restructure strong ones
• Own the editorial standard, style guide, and QA checklist the team follows
• Verify product, redemption, pricing, and compliance claims against internal sources before publication
• Own the briefs, templates, tooling, and process that turn a target question into a publishable page, and keep improving how content gets made
• Manage site architecture for citation: hub-and-spoke structure, internal linking, schema and structured data recommendations, and refresh cadence for pages losing ground
• Track share of AI citations by topic, AI referral traffic, engagement, and assisted pipeline in HubSpot and our AEO tooling; report monthly on what worked, what did not, and what changes as a result

Benefits

• Competitive base salary based on experience
• Ownership of a function that directly shapes how buyers find Giftogram
• Direct access to leadership and influence over where the content program goes next

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed