Content & Brand Marketing Manager

Traversal • New York, NY

3d • $150,000 - $200,000 • Onsite

About The Position

Traversal is seeking a Content & Brand Marketing Manager who is a strong writer and creative thinker to find interesting, unexpected ways to tell Traversal’s story. This role will help shape our content and social strategy, own our social channels and newsletter, and develop executive thought leadership, employee-led content, video series, and other ways to reach our audiences. The ideal candidate combines exceptional writing with strong creative instincts and wants to work across different types of content. You will collaborate with the Brand Designer to turn ideas into impactful content, make complex technical topics compelling, and help employees develop and share their points of view. The role encourages experimentation with AI tools, but emphasizes the importance of original ideas, good taste, and strong writing. There will be opportunities to experiment with new channels and formats to help Traversal stand out.

Requirements

• 3–5 years of experience in content, social, brand, communications, or a related marketing role, ideally at a fast-growing technology company or startup
• Exceptional writing and editing skills, with the range to write everything from sharp social copy to newsletters and executive thought leadership, including in other people’s voices
• Strong creative instincts and a track record of finding fresh angles, hooks, formats, and ideas that earn attention rather than blend into the feed
• Deep understanding of social media and how content travels, particularly on LinkedIn and X, with strong instincts for what makes people stop, engage, and share
• Experience working with complex or technical subject matter and the curiosity to quickly develop fluency in AI, infrastructure, and the problems Traversal is solving
• Experience developing and managing content across different formats and programs, from social and newsletters to employee-led content and recurring series
• Comfortable moving between strategy and execution, managing multiple projects, and collaborating closely with designers, executives, technical teams, agencies, and other partners

Nice To Haves

• Experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or another adjacent technical category
• Experience growing a brand or executive presence on X, Reddit, or other channels beyond LinkedIn
• Experience developing creative concepts and copy for broader brand campaigns, including advertising, out-of-home, events, or other physical experiences
• Experience conceiving or producing video content, from developing the concept and script to working with external production partners

Responsibilities

• Help shape Traversal’s social and content strategy and own the day-to-day content calendar, identifying the stories, ideas, formats, and channels that can have the greatest impact
• Own day-to-day social content across Traversal’s channels, particularly LinkedIn and X, while exploring how we should show up on Reddit and other platforms
• Write thought leadership for Traversal’s founders and other leaders, and build programs that help engineers, researchers, and other employees develop and distribute their own content
• Develop and execute new content programs, including Traversal’s newsletter strategy, recurring video series, and other formats that give people a reason to keep paying attention
• Partner closely with our Brand Designer to develop creative concepts, campaigns, and social-first content that pair strong writing with visuals that stand out
• Contribute creative concepts and copy for advertising, out-of-home, product launches, events, and other brand moments
• Partner with our communications agency on media pitches, awards, and other opportunities to turn Traversal’s technology, customers, research, and people into compelling external stories
• Track what resonates across channels and continually experiment with new ideas, formats, distribution strategies, and AI-powered workflows to improve our content and extend its reach

Benefits

• competitive compensation
• startup equity
• health insurance
• fertility benefits
• a great tech setup stipend
• flexible time off
• in-office snacks
• team happy hours and outings
• an annual company offsite

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed