Consumer & Market Analyst, Culturelle - Shelton, CT

dsm-firmenich • Shelton, CT

3d • $58,000 - $75,000

About The Position

The Consumer & Market Analyst strengthens Culturelle’s ability to make consumer-led, evidence-based decisions that support brand growth. The role combines consumer understanding, competitive intelligence, and cultural and category trend sensing, with a focus on probiotics, gut health, microbiome science, and adjacent consumer needs. It develops and manages an AI-enabled, agentic intelligence capability that continuously gathers, connects, and synthesizes information from multiple sources. Combining AI agents’ speed and scale with human judgment, the analyst translates timely intelligence into clear implications and recommendations that inform Culturelle’s strategic direction, activation priorities, and response to changing consumer needs and market dynamics.

Culturelle is a leading probiotics and gut-health brand grounded in microbiome science, with a commitment to providing approachable, science-backed solutions to consumers and families. The role works at the intersection of technology, marketing, consumer insights, and innovation.

Requirements

• Bachelor’s degree in marketing, business, consumer insights, analytics, market research, economics, psychology, statistics, or a related field.
• Two to five years of relevant experience through employment, internships, academic projects, or research in consumer insights, cultural trends, competitive intelligence, social intelligence, brand strategy, marketing analytics, or related work.

Nice To Haves

• Experience using AI-enabled research, social listening, automation, or data-synthesis tools to improve the speed and quality of insight generation is strongly preferred.
• Experience in consumer packaged goods, retail, healthcare, wellness, technology, research, or consulting is helpful.

Responsibilities

• Build consumer understanding.
• Develop and manage an agentic intelligence team.
• Own real-time competitive and category intelligence.
• Sense and interpret cultural trends.
• Influence brand direction and activation priorities.
• Collaborate and work as part of a team.

Benefits

• Continuous learning, experimentation, and career development opportunities.
• A collaborative, entrepreneurial environment with meaningful ownership and visibility.
• The opportunity to work on trusted consumer health brands that positively impact millions of consumers.
• A collaborative culture characterized by curiosity and shared success.
• The opportunity to work at the intersection of technology, marketing, consumer insights, and innovation.
• Learning opportunities and the freedom to move across businesses, teams, and borders.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level