Consumer Insights Lead

Airbnb

2d•$180,000 - $224,000•Remote

About The Position

The Consumer Insights Lead will be the dedicated insights partner for Airbnb.org, owning the research agenda that supports awareness, host and guest engagement, and a community of supporters. The role connects Airbnb.org with the broader Airbnb Research team and brings its expertise, tools, and methods to .org. The position also supports the manager on brand reputation research, linking topics such as trust, value, and community impact to Airbnb’s brand health and helping shape Airbnb.org’s strategy and storytelling. The role sits on Airbnb’s Consumer Insights Team, whose mission is to elevate human insight to inform better business decisions. It partners primarily with Airbnb.org and works with Marketing and the broader research team. The position reports to the Sr. Consumer Insights Lead, Marketing. It is US remote eligible, with occasional office or offsite attendance as agreed with the manager; the employee must live in a state where Airbnb, Inc. has a registered entity.

Requirements

10 or more years of consumer insights experience.
Expertise across a wide range of qualitative and quantitative research methods.
Track record of independently owning stakeholder relationships, connecting partners to appropriate expertise, and translating research into decisions.
Strong project and vendor management skills, including managing budgets across multiple projects.
Exceptional storytelling and communication skills, with the ability to make complex data clear and actionable.
Detail-oriented while retaining a broad perspective, and comfortable in ambiguous, fast-moving environments.
A degree in research, marketing, or social sciences.

Nice To Haves

Experience in brand, marketing, or reputation research.
Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client.
Familiarity with emerging research tools, including AI-powered research methods.

Responsibilities

Own Airbnb.org’s research roadmap, partnering with its leadership team to prioritize research needs and plan against an annual research budget.
Lead brand, marketing, program, and partner research, including research into supporters, campaign testing and measurement, and how hosts, guests, and partners engage with programs and impact.
Run quarterly host and guest brand tracking for Airbnb.org, monitoring awareness and perception and translating results into implications for goals and OKRs.
Serve as Airbnb.org’s liaison to the broader Research team, connecting partners with relevant expertise and bringing research tools and methods to .org.
Support brand reputation research with the manager, connecting reputation topics such as trust, value, and community impact to brand health and applying findings to Airbnb.org’s strategy and storytelling.
Design and execute qualitative and quantitative research, including surveys, in-depth interviews, focus groups, and online communities, balancing in-house work with vendor-managed projects.
Manage vendor relationships, including scope, budget, timelines, deliverables, and decisions about when to engage a new partner.
Integrate insights from sources such as the Global Brand Tracker, Host Engagement Survey, internal data, and past research before launching new work.
Present findings to senior stakeholders in concise, compelling formats, leading with the practical implications.