Consumer Insights Intern

Little Caesars•Detroit, MI
•Hybrid

About The Position

The Consumer Insights Intern joins Little Caesars’ Consumer Insights Marketing team for a 13-week summer internship. The intern assists with competitive data analysis, conducts primary research supporting national and test-market activities, and analyzes secondary research to support brand insights. Working with a mentor and a closely knit team, the intern supports daily assignments and projects, gains experience understanding promotional execution, and collaborates with industry professionals on brand and marketing initiatives. The internship concludes with a presentation to senior leadership covering the intern’s experience, key projects, initiatives, and findings. The internship combines remote and in-office work in Little Caesars’ modern building in The District Detroit. The office includes a colleague fitness center, work café, outdoor patio with grills, and more than 60 meeting spaces.

Requirements

  • Be a junior-level student or above and actively enrolled in market research, marketing analytics, psychology, or a related field.
  • Have a minimum overall GPA of 3.0.
  • Have good organizational and analytical/reasoning skills.
  • Have strong verbal and written communication skills.
  • Have intermediate PC skills, including familiarity with Microsoft Word, Excel, and PowerPoint.
  • Be able to multitask and work on multiple projects concurrently.
  • Be able to function in a team environment and support team members when needed.
  • Be able to work independently and complete projects within determined timelines.
  • Show the ability to build and maintain relationships and excel in an interactive team environment.

Responsibilities

  • Assist with analyzing competitive data.
  • Conduct primary research supporting national and test-market activities.
  • Analyze secondary research to support brand insights.
  • Support the department and team with daily assignments and projects while working with a mentor.
  • Collaborate on brand and marketing initiatives and gain experience understanding promotional execution.
  • Present the internship experience, key projects, initiatives, and findings to senior leadership.

Benefits

  • Access to a colleague fitness center.
  • Access to a work café.
  • Access to an outdoor patio with grills.
  • Access to more than 60 meeting spaces.
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