Consumer Insights & Analytics Manager
About The Position
The Consumer Insights & Analytics Manager works from CJ Schwan’s corporate headquarters in Hopkins, Minnesota, and manages one or more key market research areas, such as consumer insights, consumer response, segmentation, or secondary/syndicated research. The role leads initiatives to achieve scorecard results and identifies connections and leverage points to develop solutions addressing consumer trends and preferences, as well as the integration of marketing systems, processes, and activities. The manager oversees the use of quantitative and qualitative market research to implement departmental priorities aligned with the business unit and company’s direction. The position manages the collection, analysis, and communication of research results; ensures the integrity and objectivity of data, processes, and designs; and prepares statistical and graphic reports that support sound business recommendations and decisions. The role also promotes conformance with market research policies and practices and partners with Director-level or more senior staff to develop an operating plan and budget, while managing to budget.
Requirements
- At least 6 years of experience within consumer insights.
- Detailed knowledge of market research methodologies and processes, consumer insights, and trends.
- Some experience with market research vendors.
- Detailed knowledge of company and group products, policies, and processes.
- Analytical, leadership, and communication skills.
- High-level understanding of the marketing function, marketing tools, and methods.
- Ability to communicate orally and in writing with all levels of management and work across the organization to establish cross-department synergies.
Nice To Haves
- A bachelor’s degree is highly preferred; substantial corporate experience may be considered in lieu of a degree.
Responsibilities
- Manage the use of quantitative and qualitative market research data to implement departmental priorities consistent with the business unit’s and company’s overall direction.
- Manage the collection, analysis, and communication of market research results, ensuring the integrity and objectivity of data, processes, and designs.
- Promote business unit and company conformance with market research policies and practices, and promote business unit conformance with market research activities across business units.
- Prepare and deliver statistical and graphic reports to management, ensuring summaries and conclusions support sound business recommendations and decision-making.
- Partner with Director-level or more senior staff to develop an operating plan and budget, and manage to budget.
- Lead initiatives to achieve scorecard results and develop solutions based on consumer trends and preferences and the integration of marketing systems, processes, and activities.
Benefits
- Comprehensive health benefits
- Time off programs
- Retirement and financial offerings
- Eligibility for a 15% annual incentive bonus based on organizational performance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
