Consumer Data Platform Analyst

Taylor Made Golf•Carlsbad, CA

1d•Onsite

About The Position

The CDP Program Analyst is a hands-on subject matter expert who translates marketing requirements into scalable, identity-aware audiences within TaylorMade's Customer Data Platform (CDP). The role bridges Marketing, Data, and Engineering to ensure consumer data is accurately ingested, unified, and activated, supporting personalization across TaylorMade's eCommerce, TMDirect, TM App, and MFE touchpoints. Working alongside the Digital Product Owner, CDP & Optimization, the analyst owns day-to-day data quality, governance, and continuous optimization so the CDP functions as a reliable, measurable engine for personalization. The position supports the CDP roadmap, including connecting AI fitting and chat data to the platform and deepening personalization. It also documents and standardizes platform processes so the CDP remains auditable and scalable as data sources and use cases grow.

Requirements

Proven, hands-on experience with Twilio Segment.
Background managing ETLs, data jobs, and data pipelines.
Demonstrated expertise in audience management and segmentation logic.
Ability to work independently with minimal day-to-day direction.
Strong data quality and governance mindset, with attention to detail in identity resolution and profile stitching.
Effective communication skills, including the ability to translate marketing requirements into technical implementation for Data and Engineering partners.
Bachelor's degree in Marketing Analytics, Computer Science, Information Systems, or a related field, or equivalent practical experience.
At least 3 years of hands-on experience with a customer data platform, ideally Salesforce CDP.
Experience partnering directly with Marketing and Engineering teams on data-driven initiatives.

Nice To Haves

Experience helping a company implement a new CDP tool from the ground up.
Familiarity with personalization or recommendation use cases in a consumer or eCommerce context.
Experience with Jira and Confluence for documentation and team collaboration.
Exposure to golf, sporting goods, or consumer retail data environments.

Responsibilities

Translate marketing briefs and requirements into technical audience definitions and segmentation logic within the CDP.
Design, build, and maintain reusable, identity-aware audiences for lifecycle marketing and personalization across TaylorMade's digital platforms.
Serve as the in-platform CDP subject matter expert, including audience creation, traits, events, and destination activation.
Partner with Marketing, Data, and Engineering to align business needs with technical solutions and connect audience use cases to measurable marketing or consumer-experience outcomes.
Validate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness across source systems feeding the CDP.
Configure and manage identity resolution, merge policies, and profile stitching to maintain an accurate consumer profile for each golfer.
Maintain high standards of CDP data quality, integrity, and governance.
Develop and enforce standard operating procedures and QA processes for audience creation and data onboarding.
Monitor audience performance, data flow, and platform health; identify optimization opportunities and surface them to the Digital Product Owner, CDP & Optimization.
Document audience logic, operational processes, and governance standards to keep the platform auditable and scalable.
Support near-term CDP roadmap priorities, including connecting AI fitting and chat data to the CDP and deepening personalization.
Perform other related duties and assignments as required.