Complex Director of Sls & Mkt
Sheraton Rockville•Rockville, MD
•$90,000 - $100,000
About The Position
The Complex Director of Sales & Marketing leads and drives top-line revenue strategy for traditional sales segments, including group, volume transient, and catering. The role directs the property sales teams for rooms and catering to meet or exceed budgeted revenue, while monitoring market trends, market share, and competitive hotel performance. The director also develops and implements a marketing communications plan to achieve the desired hotel positioning and manages the sales and marketing budget supporting revenue attainment.
Requirements
- At least 3 years of experience as a sales leader, including prior hotel sales experience.
- Experience dealing and communicating with ownership groups and asset management.
- Proficiency managing and using sales automation systems, including DELPHI, and PMS systems.
- Experience working collaboratively with revenue management.
- Well-rounded knowledge of market segments and channel sources, and the ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate, and drive a direct sales team, and develop a cooperative and competitive team spirit and winning attitude.
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
- Ability to multitask and prioritize departmental functions to meet deadlines.
Nice To Haves
- Bachelor’s degree, preferably in Marketing.
Responsibilities
- Lead and drive top-line revenue for traditional sales segments, including group, volume transient, and catering.
- Assess and respond to market trends, market share, and the competitive hotel environment.
- Develop and implement a marketing communications plan to achieve the desired hotel positioning and manage the supporting sales and marketing budget.
- Represent the hotel's voice of the customer and communicate key issues and concerns throughout the organization.
- Read, assimilate, and use Smith Travel Research data, financial P&L information, sales mix, forecasts, group pace and position, and other hotel reporting.
- Understand and communicate market trends, demand generators, supply and demand, and economic factors affecting hotel performance.
- Conduct competitive-set reviews and SWOT analyses, and monitor new supply.
- Understand geographic source markets and develop plans to penetrate primary markets.
- Develop and implement key-segment strategies and manage existing and target key accounts.
- Design sales deployment schemes and market assignments.
- Develop sales goals to achieve budget and market-share targets.
- Manage group-pace measurement and set sales production goals.
- Manage sales activity and travel schedules.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term and long-term disability insurance
- 401(k) retirement plan with employer matching contributions
- Paid holidays
- Paid vacation
- Paid sick leave in accordance with applicable law
- Employee assistance program
- Educational opportunities and tuition reimbursement
- Paid jury duty, personal, medical, and military leave in accordance with applicable law
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
