Community Sales Director

Atria Senior Living • San Jose, CA

6d • $39 - $44

About The Position

The Community Sales Director (CSD) is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and generates qualified inquiries to support community leasing and marketing success. More than 50% of the CSD’s time is spent outside the community generating inquiries and meeting revenue targets.

The CSD collaborates with the Executive Director to forecast move-ins and develop and implement a rolling 90-day Sales and Marketing Plan. The role manages the community marketing budget, monitors the local market and competition, and supports first-impression and rent-ready apartment efforts. The CSD also trains staff who may handle inquiries or tours, ensures prompt and appropriate follow-up, and smoothly transitions committed customers to the appropriate community staff for care assessment and lease due diligence.

The position builds relationships with prospective residents, their influencers, and local and national referral agencies. It involves phone and in-person engagement, follow-up visits, personalized tours and customer experiences, and creating events for inquiries and local influencers. The CSD also educates people who advise seniors about health and alternative living options. Driving is required, and the role may use a company-provided or personal vehicle. Work hours may be flexible to meet business needs, including evenings, weekends, and holidays.

Requirements

• One or more years of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; ability to be detail-oriented and multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends, and holidays, as dictated by business needs.
• Ability to meet driving responsibilities, using a company-provided or personal vehicle.
• Valid driver’s license.

Nice To Haves

• Bachelor’s degree from a four-year college or university preferred.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue and sales targets.
• Spend over 50% of work time outside the community generating inquiries and meeting revenue targets.
• Generate inquiries and move-ins through relationships with referral sources, health care providers, hospitals, rehabilitation facilities, planners, senior organizations, civic groups, and other community contacts.
• Collaborate with the Executive Director to forecast move-ins accurately.
• Train and continuously in-service community staff who may field inquiry calls or conduct tours.
• Ensure inquiries receive timely, proper responses and follow-up, with urgency regarding occupancy rates.
• Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls, and strategic sales and marketing events.
• Develop and maintain relationships with national and local referral agencies.
• Engage new inquiries by phone and in person, helping guide them toward a sale.
• Conduct follow-up visits at prospective residents’ homes or at influencers’ locations.
• Build relationships with inquiries and prospective residents through discovery, empathetic listening, and follow-up questions.
• Maintain the community’s Customer Relationship Management database by entering inquiry information and creating prompt, personalized next steps.
• Create customer experiences through home and hospital or rehabilitation visits, personalized tours, and personal follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget within established guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure committed customers are handed off smoothly to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competition from other senior living communities.
• Create, market, and implement events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors about health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Community employees may receive annual anniversary rewards, dependent on classification; amounts vary by location.
• Health, dental, vision, and life insurance.
• Retirement Savings Plan / 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.
• Supportive environment with advancement opportunities and emphasis on work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed