Community Sales Director

PACS

3d•$80,000 - $85,000

About The Position

The Community Sales Director oversees and manages sales performance within a community, with the primary objective of achieving targeted occupancy and revenue goals. The role guides, supports, and inspires local teams to drive sales success and long-term business growth. The director works closely with the Executive Director to build an effective sales culture, establish goals, monitor performance, forecast sales, support teams, train community ambassadors, and communicate market intelligence. Supervisory responsibilities may be assigned at the discretion of the Executive Director. The position requires strong sales, leadership, coaching, analytical, communication, and relationship-building abilities, along with an appreciation of seniors and an understanding of the aging process. The employee must be prepared for the possibility of interacting with residents who may exhibit disruptive behavior, including verbal or physical contact issues. The work environment typically has low to moderate noise. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The stated pay range is $80,000–$85,000, plus bonuses and incentives. The employer is an equal opportunity employer.

Requirements

Proven experience as a director of sales or in a similar role, preferably in the same industry or a related field.
Demonstrated sales-closing skills and a consistent record of high occupancy results.
Collaborative approach and ability to establish effective working relationships with team members.
Self-motivation, accountability, and a results-oriented focus on sales targets and revenue growth.
Appreciation of seniors and understanding of the aging process.
General knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living where applicable, and understanding of opportunities and limits of other levels of care in senior living.
Strong leadership and coaching skills, with a record of successfully managing and motivating others.
Excellent communication and interpersonal skills for collaboration with internal and external stakeholders; ability to present comfortably to large groups and communicate well verbally and in writing.
Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
Ability to build and maintain relationships with clients, partners, and stakeholders.
Ability to read technical procedures and policy and procedure manuals, present information effectively, and respond to questions from managers, coworkers, and families.
Ability to apply fractions, percentages, ratios, and proportions to practical situations; familiarity with sales performance metrics.
Ability to solve practical problems and interpret written, oral, diagrammatic, or scheduled instructions.
Ability to routinely sit, stand, walk, handle and feel items, reach, talk, and hear; occasionally crouch and lift items weighing up to 50 pounds; and see at near and far distances.
Prepared for the possibility of working with residents exhibiting disruptive behavior, including verbal or physical contact issues.

Nice To Haves

Bachelor's degree in business administration, marketing, or a related field, or an equivalent combination of education and experience is preferred.

Responsibilities

Work with the Executive Director to establish a community sales culture aligned with objectives, systems, resources, and sales goals; lead through influence.
Develop and implement sales strategies and tactics to increase community occupancy and revenue.
Collaborate with the Executive Director to set clear, challenging, achievable sales targets.
Monitor and analyze revenue, sales activity, and pipeline performance; identify improvement areas and take appropriate action.
Develop accurate sales forecasts and collaborate with the Executive Director on the annual sales budget.
Coordinate with internal departments to provide the sales team with support and resources and promote smooth operations and customer satisfaction.
Work with the Executive Director to host routine Ambassador Training for leadership team members, concierges, and other team members on customer service, telephone etiquette, walk-in support, and backup tour support.
Monitor market trends, competitor activity, customer needs, and pricing; share insights with the leadership team to inform strategy and sales approaches.
Communicate identified trends and market changes to the Executive Director.
Provide leadership and coaching and promote strong customer service and hospitality toward residents, associates, and visitors.