Community Sales Director

Brightview Senior Living, LLC•Edgewater, MD

About The Position

The Community Sales Director at a Brightview Senior Living Community is often the first person prospective residents and families meet, helping convey Brightview’s vision, mission, and community atmosphere. The role educates the general community about Brightview’s services and value and builds relationships with seniors and families considering Independent Living, Assisted Living, or Memory Care. The director guides them through what may be a new and complex process. The position encompasses community marketing, networking, sales, advertising, public relations, community events, and relationship-building with nearby health care providers. Clear communication and meeting or exceeding expectations help prospective residents and families feel supported as they consider making the community their home. The stated annual salary range is $120,000–$140,000, representing potential target compensation that combines base salary, commissions, and revenue bonuses. Actual earnings depend on performance, and may fall below or exceed the range. Additional bonus opportunities may be available for new communities. Offers consider experience, qualifications, location and community size where relevant, certifications, and training. Brightview reviews compensation ranges at least annually.

Requirements

Bachelor’s degree in Marketing or a related field.
Previous healthcare or senior living sales experience.
Ability to perform community outreach, generate leads, and overcome opposition to generate sales.
Ability to organize and manage multiple priorities.
Strong customer orientation to older adults.
Positive attitude, enthusiasm, and energy.
Ability to communicate effectively in English.

Responsibilities

Educate the general community about Brightview’s services and value.
Build personal relationships with seniors and their families who are considering Independent Living, Assisted Living, or Memory Care.
Guide prospective residents and families through the process of choosing a senior living community.
Participate in community marketing, including networking, sales, advertising, public relations, and community events.
Build strong relationships with health care providers in the surrounding community.
Communicate with prospective residents and families and work to meet or exceed expectations.