Community Relations Director

The Claiborne at Baton Rouge • Baton Rouge, LA

1d

About The Position

Claiborne Senior Living is seeking a driven, relationship-focused Community Relations Director, also described as a Sales Director, to lead occupancy growth and community outreach for a senior living community. The role guides families through important senior living decisions while developing meaningful partnerships throughout the community. The position is responsible for planning and executing marketing and sales activities, managing prospective residents through the sales process, building referral relationships, analyzing performance, supporting move-ins and resident transitions, and representing the community at outreach events.

Requirements

• At least 3 years of experience in sales, marketing, or business development.
• Proven track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Analytical mindset and comfort reviewing performance metrics.
• Proficiency in Microsoft Office and CRM systems.

Nice To Haves

• Experience in senior living or healthcare.
• Bachelor’s degree.
• Telephone and consultative sales experience.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals.
• Manage prospects and move them effectively through the sales funnel.
• Conduct community tours and consultative sales conversations.
• Build and maintain referral relationships with hospitals, physicians, and community partners.
• Track and analyze sales metrics to drive performance improvements.
• Partner with leadership to support successful move-ins and resident transitions.
• Complete required marketing reports and maintain accurate CRM documentation.
• Represent the community at networking and outreach events.

Benefits

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• Paid time off and holidays.
• Short- and long-term disability insurance.
• Critical illness and accident insurance.
• Performance-based incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed