Community Relations Director

Revere La Jolla Memory Care • San Diego, CA

1d

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach and sales and marketing activities to meet or exceed occupancy goals through strategic and long-term planning. The role builds relationships with professional and unpaid referral sources, generates qualified leads, conducts community tours, and supports revenue growth. The Director responds to inquiries from tenants, families, and prospective residents, and collaborates with the regional sales team to develop and implement marketing strategies. The position also supervises the sales team, maintains resident satisfaction, and manages marketing activities, systems, and budgets.

Requirements

• High school diploma required.
• At least 3–5 years of experience in relational sales, preferably in assisted living or independent living, hospitality, or healthcare.
• Positive team-player mentality and passion for serving seniors.
• Proven track record of achieving and exceeding sales goals.
• Ability to manage time effectively, with high initiative and good judgment.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Professional ethics, positive attitude, exceptional verbal and written communication skills, and ability to motivate others and work within a team environment.
• Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
• Valid driver's license.

Nice To Haves

• Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

• Develop and implement community sales and marketing strategies consistent with company objectives.
• Design, implement, and facilitate the annual community marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
• Maintain or improve community occupancy and revenue production in accordance with business and marketing plans.
• Conduct scheduled and walk-in tours with prospective residents and other interested parties.
• Provide sales activity reports documenting lead status, closing needs, and next steps.
• Follow up with potential residents, referral sources, and other interested parties.
• Maintain the community's Yardi Customer Relationship Management software accurately and promptly.
• Supervise, direct, and motivate sales team members.
• Support high resident satisfaction by establishing relationships among residents, department heads, and staff.
• Understand community care regulations to ensure appropriate placement and prospect education.
• Represent the community at outreach events, networking meetings, trade shows, and other community functions.
• Monitor promotional item inventory and assess print advertising needs.
• Manage social media accounts.
• Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other marketing and sales-related costs.

Benefits

• Base salary and a generous, accelerating commission structure.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• 401(k) with company match.
• Paid vacation.
• Paid holidays.
• Paid sick leave.
• Employee Assistance Program.
• Employee referral program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED