Community Relations Director

Cogir Management, USA•Potomac, MD

1d•$90,000

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach and sales and marketing activities to maintain and exceed occupancy goals through strategic, long-term planning. The role builds relationships with professional and non-paid referral sources, generates qualified leads, conducts community tours, and drives revenue growth. It also addresses daily inquiries from tenants, families, and prospective residents and collaborates with the regional sales team to develop and implement marketing strategies. The director develops and manages the community's sales and marketing plans, lead base, occupancy, revenue production, and marketing budget. The role supervises and motivates sales team members, maintains accurate customer relationship management records, supports resident satisfaction, and represents the community in outreach and networking activities.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales.
Positive team-player mentality and passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, take initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics, positive attitude, and exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.
Relational sales experience in assisted living, independent living, hospitality, or healthcare settings.

Responsibilities

Develop and implement the community's sales and marketing strategies and tactics in line with company objectives.
Design, implement, and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community's Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Promote resident satisfaction by building relationships among residents, department heads, and staff.
Understand community care regulations to support appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, events, association memberships, and other sales and marketing costs.