Community Relations Director

Cogir of Potomac•Potomac, MD

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach to meet and exceed occupancy goals through strategic and long-term planning. The role builds relationships with professional and non-paid referral sources, generates qualified leads, conducts community tours, and drives revenue growth. The director supports customer satisfaction by responding to daily inquiries from tenants, families, and prospective residents and conducting scheduled and walk-in tours. In collaboration with the regional sales team, the director develops and implements marketing strategies to achieve the community's occupancy goals.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales, preferably in assisted living or independent living, hospitality, or healthcare settings.
Positive team-player mentality and a passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, with high initiative and good judgment.
Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
Professional ethics, positive attitude, exceptional verbal and written communication skills, and ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver's license.

Nice To Haves

Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement sales and marketing strategies and tactics for the community in line with company objectives.
Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct walk-in and scheduled tours with prospective residents or interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and interested parties.
Maintain the community's Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Maintain high resident satisfaction by establishing relationships among residents, department heads, and staff.
Understand community care regulations to ensure appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor and maintain promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other marketing and sales-related costs.