Community Relations Director

Senior Lifestyle•Albuquerque, NM

3d•$75,000 - $78,000

About The Position

The Community Relations Director leads the community’s sales and marketing department and is responsible for meeting leasing and move-in goals while maintaining a positive image with referral sources, residents, and employees. The role promotes independent living, assisted living, memory care, and skilled nursing services, builds relationships with prospective and current residents and their families, and develops outreach and marketing activities that support sales goals. The stated salary range is $75,000–$78,000 per year.

Requirements

Experience in a competitive outside and inside sales environment.
Outgoing, personable, competitive, organized, and self-motivated leadership approach.
Valid driver’s license.
Professional speech and dress, and a passion for serving seniors.
Proficiency with CRM systems and metrics.
English fluency is preferred.

Nice To Haves

Senior housing or hospitality sales experience.
College degree; preferred but not required.

Responsibilities

Schedule, organize, and conduct tours for prospective residents across independent living, assisted living, memory care, and skilled nursing.
Respond promptly and appropriately to walk-in, phone, and mail inquiries, and follow up with prospective residents.
Plan and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals, including seminars, speakers, themed events, and family nights.
Build and maintain positive working relationships with residents, families, and professional care providers.
Maintain working knowledge of all software programs.
Participate in weekend call coverage as part of the manager rotation unless an existing standing schedule already includes one or more weekend days.
Meet the budgeted number of move-ins and achieve monthly net gains.
Treat every inquiry as valuable and consider every alternative before closing a lead.
Work with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement the quarterly marketing plan.
Create and implement a community outreach program that generates enough referrals to meet sales goals.
Complete quarterly media planning with the current vendor on time.
Keep the Executive Director informed of sales activity daily.
Maintain the Senior Lifestyle Hot Board and Move In/Move Out board.
Communicate incoming residents’ special needs to appropriate personnel.
Manage use of the sales toolbox.
Stay informed about trends, developments, concepts, and techniques in the field that affect the product.
Understand the needs of seniors and the aging process.
Maintain and work an active, meaningful waitlist.
Visit competitors quarterly.
Maintain confidentiality of pertinent information.
Comply with Senior Lifestyle policies and applicable city, state, and federal regulations relating to residents’ accounts, including Medicare and third-party billing.
Interact professionally and effectively with all levels of the organization, residents, and family members.
Perform other duties as assigned.