Community Relations Director-Rochester Village

American House Senior Living Communities•Rochester Hills, MI

10h

About The Position

The Community Relations Director oversees all sales and marketing functions for the community under the direction of the Regional Sales Director, with support from the Executive Director. The role is responsible for occupancy growth, community outreach, and marketing initiatives, and serves as a resource for prospective residents and their families by providing information, conducting tours, coordinating move-ins, and creating a welcoming experience that supports occupancy goals and resident satisfaction. The position develops and implements strategic marketing plans, drives sales performance, cultivates healthcare and local business referral relationships, and manages prospect activity through a lead management system. It also partners with community leadership, trains staff on customer service and tours, monitors the marketing budget, and keeps sales areas and model apartments ready for tours.

Requirements

High school diploma or equivalent.
Valid driver's license and reliable transportation.
Previous sales and/or marketing experience in healthcare, senior living, hospitality, or a service-related industry.
Strong proficiency with Microsoft Office Suite, including Excel.
Excellent communication, presentation, and interpersonal skills.
Strong organizational, planning, and time-management abilities.
Demonstrated initiative, sound judgment, and leadership skills.
Effective problem-solving and decision-making capabilities.
Compassion for older adults and understanding of the needs of caregivers and families.

Nice To Haves

Bachelor's degree.
Senior living, assisted living, memory care, or healthcare sales experience.
Experience using CRM or lead management software.
Proven track record of meeting or exceeding occupancy, sales, or revenue goals.

Responsibilities

Achieve and maintain budgeted occupancy goals.
Track, manage, and cultivate prospects through the lead management system.
Conduct professional tours for prospective residents and families and guide prospects through their decision-making process.
Coordinate and oversee the resident move-in experience alongside community leadership.
Develop and implement strategic marketing plans.
Build and manage referral relationships in healthcare and local business communities.
Organize and maintain a networking and community outreach program.
Monitor and manage the marketing budget effectively.
Track and achieve monthly goals for lead generation, sales calls, appointments, presentations, mailings, move-ins, and closings.
Partner with the Executive Director and Leadership Team to support community goals.
Conduct sales meetings and occupancy discussions, and participate in weekly occupancy and focus calls.
Train staff on customer service excellence and community tours.
Assist with in-service training, presentations, and community events.
Provide regular written and verbal updates about sales, marketing, and occupancy performance.
Maintain model apartments and sales areas in tour-ready condition.
Ensure departmental supplies and equipment are available.
Support budget planning and departmental resource recommendations.
Foster a positive, welcoming experience for residents, families, and visitors.