Community Relations Director

AUTUMN CARE MANAGEMENT INC•Knoxville, TN

About The Position

The Community Relations Director develops and carries out an organized marketing and sales approach to move prospective residents through the sales process and achieve budgeted occupancy targets. The role maintains occupancy by generating qualified inquiries, referrals, and community tours, then effectively closing sales using Autumn Care Management Company’s sales methods and targeted closing ratios. The director responds to incoming inquiries, follows up through phone, email, cards or letters, mailings, and digital meetings, and tours prospects and family members to present the community and its offerings. The role builds relationships with community and professional referral sources, maintains prospect and referral mailing lists, and keeps a model room and the building ready for tours. The director meets weekly with the Director of Operations to report census and resident activity, and assists the Director of Nursing with paperwork and follow-up for resident move-ins. The role also works with Life Enrichment to host networking events, family nights, and themed resident parties.

Requirements

Bachelor’s degree or equivalent field experience.
Two years of experience working in a long-term care setting.
Ability to show sincere compassion toward older adults.
Understand Autumn Care policies and procedures and the Employee Manual.
Ability to communicate effectively.
Computer literate.

Nice To Haves

Sales background is preferred.

Responsibilities

Develop an organized marketing and sales approach to move prospects through the sales process and achieve budgeted occupancy targets.
Generate qualified inquiries, referrals, and community tours, and close sales to maintain budgeted occupancy.
Use Autumn Care Management Company sales methods to achieve targeted closing ratios.
Receive and respond to incoming inquiries.
Follow up with inquiries by phone, email, cards or letters, mailings, or digital meetings.
Tour prospects and family members, highlighting the community and its offerings.
Maintain referral and prospect mailing lists.
Identify and develop a network of community and professional referral sources and maintain relationships to support continued community growth.
Develop and maintain a model room for prospective residents to tour.
Conduct building walk-throughs to ensure readiness for community tours and first-impression standards.
Meet weekly with the Director of Operations to report census, admissions, discharges, transfers, and deposits.
Assist the Director of Nursing with necessary paperwork and follow-up to support a smooth resident move-in process.
Work with Life Enrichment to host networking events, family nights, and themed resident parties.