Community Relations Director

Cogir of Glen Mills•Concord Township, PA

8d•$80,000 - $90,000

About The Position

The Community Relations Director, also called the Sales and Marketing Director, manages community outreach and develops strategic plans to meet or exceed occupancy goals. The role builds relationships with professional and non-paid referral sources, generates qualified leads, conducts tours, and drives revenue growth. The director responds to inquiries from tenants, families, and prospective residents, and works with the regional sales team to develop and implement marketing strategies. The position also supervises sales team members and manages the community’s marketing activities, budget, and customer relationship management records.

Requirements

High school diploma.
At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare.
Positive team-player mentality and passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, show initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics, positive attitude, exceptional verbal and written communication skills, and ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement sales and marketing strategies and tactics consistent with company objectives.
Design, implement, and facilitate the annual community marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve occupancy and revenue production in accordance with business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain accurate and timely records in the community’s Yardi customer relationship management software.
Supervise, direct, and motivate sales team members.
Support resident satisfaction by building relationships among residents, department heads, and staff.
Understand community care regulations to support appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, events, association memberships, and other marketing and sales-related costs.