Community Relations Director

Cogir Management, USA•Molalla, OR

10d

About The Position

Cogir Senior Living is seeking a Community Relations Director, also referred to as the Sales and Marketing Director, to manage community outreach and support achievement of established occupancy and revenue goals. The role involves strategic planning, building relationships with professional and unpaid referral sources, generating qualified leads, conducting tours, and driving revenue growth. The director addresses inquiries from residents, families, and prospective residents and collaborates with the regional sales team to develop and implement marketing strategies. The director develops and carries out community sales and marketing plans, manages leads and follow-up, maintains accurate records in Yardi CRM, and supervises and motivates sales team members. The position also involves resident-satisfaction efforts, understanding care regulations to support appropriate prospect placement, representing the community at outreach and networking events, managing social media and promotional inventory, assessing advertising needs, and overseeing the marketing budget and related costs.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, show high initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver's license.
Positive team-player mentality and passion for serving seniors.

Nice To Haves

Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies and tactics consistent with company objectives.
Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community's Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Support resident satisfaction by establishing relationships among residents, department heads, and staff.
Understand community care regulations to ensure appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional-item inventory and assess print advertising needs.
Manage community social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other sales and marketing costs.