Community Relations Director

Cogir Management, USA•Salem, OR

5d•$55,000 - $65,000

About The Position

Cogir Senior Living is seeking a Community Relations Director, also referred to as the Sales and Marketing Director, to manage community outreach and achieve or exceed occupancy goals through strategic planning. The position builds relationships with professional and unpaid referral sources, generates qualified leads, conducts tours, and supports revenue growth. The director also responds to daily inquiries from residents, families, and prospective residents and works with the regional sales team to develop and implement marketing strategies. The role leads the community’s sales and marketing activity, manages its lead base and marketing budget, maintains accurate records in Yardi CRM, and supervises the sales team. It also represents the community at outreach and networking events and works to maintain resident satisfaction through strong relationships with residents and staff. The salary range is $55,000–$65,000, with a base salary and an accelerating commission structure.

Requirements

High school diploma required.
At least 3–5 years of relational sales experience, preferably in assisted living, independent living, hospitality, or healthcare.
Proven track record of achieving and exceeding sales goals.
Positive team-player mentality and passion for serving seniors.
Ability to manage time effectively, take initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings or weekends when needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies consistent with company objectives.
Design, implement, and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community’s Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Build relationships among residents, department heads, and staff to maintain resident satisfaction.
Understand community care regulations to support appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other sales and marketing costs.