Community Relations Director

Cogir Management, USA•Alexandria, VA

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach to maintain and exceed occupancy goals through strategic and long-term planning. The role builds relationships with professional and unpaid referral sources, generates qualified leads, conducts community tours, and drives revenue growth. The director addresses daily inquiries from residents, families, and prospective residents, and collaborates with the regional sales team to develop and implement marketing strategies. The position also supervises and motivates sales team members and manages the community’s marketing activities and budget.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare.
Positive, team-oriented attitude and passion for serving seniors.
Demonstrated ability to achieve and exceed sales goals.
Effective time management, high initiative, and good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics, positive attitude, strong verbal and written communication skills, and ability to motivate others and work within a team.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field, or equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies consistent with company objectives.
Design and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
Maintain or improve occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community’s Yardi customer relationship management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Build relationships among residents, department heads, and staff to support resident satisfaction.
Understand community care regulations to ensure appropriate placement and education for prospects.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other marketing and sales-related costs.