Transitional Care Coordinator | Full Time EX | Riverside Home Health Care and Hospice | Grants Pass, Oregon

Riverside Home Health & Hospice•Grants Pass, OR

25d

About The Position

The Community Outreach Specialist (Admission Coordinator) serves as a community resource and public relations representative for Riverside Home Health Care and Hospice. The role interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices to facilitate access to safe, quality healthcare. The coordinator generates appropriate patient referrals and admissions by building and maintaining professional relationships with referral sources and completing referrals. The position develops territory plans, marketing strategies, and sales messaging to support appropriate patient access, budgeted volume projections, census growth, and revenue growth. It requires expertise in Medicare Home Health, Riverside Home Health Care’s offerings, disease-specific clinical criteria, and evidence-based medicine. The coordinator collaborates with clinical, administrative, intake, leadership, and community teams; monitors marketing cost effectiveness; and completes required documentation and administrative work.

Requirements

At least three years of experience in marketing management, preferably in home health care operations.
Ability to self-motivate and hold oneself accountable.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.

Nice To Haves

Bachelor’s degree in marketing, Business Administration, or a related field; preferred but not required.
Marketing management experience in home health care operations.

Responsibilities

Build and maintain professional relationships with referral sources, including hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices.
Generate appropriate patient referrals and admissions and complete all referrals.
Become a subject matter expert on Medicare Home Health, Riverside Home Health Care’s offerings, disease-specific clinical criteria, and evidence-based medicine.
Meet established goals and deliver results; analyze the territory and develop call routing to identify targets and optimize reach and frequency.
Develop customer-focused sales messaging and strategies to help appropriate patients access home health services.
Stay current with professional publications, networks, and healthcare changes to understand customers’ industries.
Conduct market assessments and develop marketing plans to meet budgeted volume projections, active census growth, and revenue growth.
Assist the leadership team in fostering a culture of goal-setting, recognition, and celebration; participate in the agency culture committee and related celebrations.
Work with the DCS team to create specialty clinical programs that can support marketing efforts.
Maintain professional relationships and collaborate with internal clinical and administrative teams; attend regular team meetings and other relevant meetings, including clinical case conferences, scheduling meetings, and IDG meetings.
Investigate customer feedback, identify development opportunities, develop solutions, prepare reports, and collaborate with program management on resolutions.
Apply training, tools, and resources when executing customer strategies; respond with urgency and apply coaching feedback from the direct manager.
Complete expense, mileage, marketing, unsigned-order follow-up, and other administrative duties on time.
Document physician-office and referral-source visits, follow-ups, calls, and gifts; record at least 50 quality interactions per week in RSL located in HCHB.
Attend weekly 30-minute individual sales meetings, review the prior week, prepare for the following week, and complete the MAM scorecard.
Conduct 90-day territory evaluations and review progress or decline; accounts may be reassigned.
Coordinate effectively and promptly with intake and clinical teams regarding referrals.
Recruit and retain potential future employees from the community, clinical, and administrative sectors.
Work cohesively with Riverside Home Health Care’s Medical Director and team physicians, clinical supervisors, clinical field staff, and leadership.
Monitor and report the cost effectiveness of marketing efforts.
Perform other job-related duties as assigned.