Community Outreach Specialist

The Catholic Cemeteries Association of the Roman Catholic Diocese of Cleveland•Cleveland, OH

4d•$75,000 - $90,000•Hybrid

About The Position

The Community Outreach Specialist builds relationships that bring families to the Catholic Cemeteries Association (CCA) and represents CCA across Northeast Ohio. The role develops community partnerships and outreach activities to grow seminar attendance, referrals and the number of families served. It also owns the referral and seminar lead pipeline in the CRM, ensuring leads are tracked, followed up and measured. This is a hybrid, full-time, salaried (exempt) role with frequent local travel to CCA cemeteries, parishes, senior living communities, skilled nursing facilities and community partners. The position reports to the Director of Sales and Business Development. The advertised salary is $75,000–$90,000 per year, based on experience.

Requirements

3–5 years of progressive experience in sales, community relations, business development or outreach.
A bachelor’s degree in Business Administration, Marketing, Sales Operations or a related field, or at least 5 years of progressive experience in sales, community relations, business development or outreach in place of a degree.
Comfort initiating face-to-face conversations and speaking to groups of any size.
Compassion and discretion when discussing end-of-life planning with families, clergy, caregivers and healthcare professionals.
Knowledge of Catholic burial traditions and parish life, or the ability to learn them quickly.
Strong written and verbal communication skills and a consultative, service-minded approach.
Working knowledge of CRM systems, including the ability to administer them and learn new tools quickly.
Ability to stay organized and self-directed while managing several projects and timelines as part of a team.
Valid driver’s license, reliable transportation and a clean driving record that meets the insurance carrier’s requirements.
Ability to perform extended periods of computer work and frequent standing, walking, bending, kneeling and stooping.
Ability to work outdoors on cemetery grounds in a range of weather.
Ability to lift or move up to 25 lbs.
Close vision, color vision and ability to adjust focus.

Nice To Haves

Experience in cemetery, funeral service, senior living, healthcare or faith-based settings is preferred.

Responsibilities

Represent CCA at parish, community and pre-planning events and before civic, religious and fraternal groups, including through regular attendance, membership and speaking engagements.
Create and carry out territory outreach plans and set and track monthly targets for new contacts, repeat visits and presentations.
Plan and lead pre-planning seminars, lunch-and-learns and educational talks; manage the master seminar schedule and choose venues within budget.
Promote CCA events, including memorial Masses, cemetery tours and open houses, to referral partners and parishioners.
Decide where pre-planning materials are placed with partners and keep them stocked.
Work with Marketing on parish bulletin announcements and advertising.
Maintain complete CRM records of contacts, visits, presentations and referrals.
Analyze referral sources from first contact through closed sale to identify what works.
Set and enforce CRM data standards and pipeline protocols for the sales team.
Audit CRM use, report findings to leadership and recommend improvements.