Community Marketing Assistant (CMA)

Pierpont Place - McKinney Properties • Morgantown, WV

7d

About The Position

The Community Marketing Assistant (CMA) is a positive, enthusiastic, and self-motivated student who supports a positive resident experience and represents the apartment community professionally. The role supports marketing and resident engagement by creating content for current and prospective residents, managing social media, and promoting the community. It offers hands-on experience in social media, marketing, content creation, and property management.

The CMA also assists with leasing and administrative operations, resident service requests, community events, move-in and move-out processes, amenity-rule enforcement, and maintaining the community’s appearance. The role requires communication and coordination with the Property Manager, Leasing Consultants, Maintenance Supervisor, residents, and prospective renters. The employee may need to respond to lockouts and minor service issues outside business hours; compensation is provided for this availability.

Requirements

• Familiarity with Instagram, TikTok, Facebook, and current social media trends.
• Strong written and verbal communication skills.
• Basic photography, video-editing, and graphic-design abilities.
• Creative, organized, dependable, and able to meet deadlines.
• Comfortable appearing on camera and interacting with residents and prospective renters.
• Able to work independently, accept feedback, and collaborate with the property team.
• While performing the duties, may need to travel from floor to floor; regularly remain stationary (sitting or standing) for 85% of the time; regularly use hands to operate office equipment; and communicate effectively with others. Occasional lifting may be required.

Nice To Haves

• Experience with Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Knowledge of student life and the local campus community.
• Prior social media, marketing, customer service, or property management experience.

Responsibilities

• Greet prospective residents and provide information about apartments, amenities, pricing, availability, and community offerings.
• Create photos, videos, and written content for social media and other approved marketing platforms.
• Promote the community, resident events, campus life, amenities, local attractions, and leasing opportunities.
• Assist with social media posting, monitoring trends, responding to inquiries, and maintaining a consistent content schedule.
• Support lead generation and follow-up in accordance with company standards.
• Assist with marketing materials such as flyers, signage, digital graphics, email campaigns, and promotional content.
• Attend resident and community events to support engagement and capture marketing content.
• Assist with housing fairs, promotional events, contests, giveaways, and other leasing and resident-engagement initiatives.
• Maintain knowledge of floorplans, pricing, availability, amenities, and leasing information.
• Monitor local market trends and competitor activity and offer creative marketing suggestions to the Property Manager.
• Represent the community in accordance with company branding, Fair Housing laws, privacy requirements, and company policies.
• Perform other assigned marketing, leasing, and administrative duties.
• Assist residents with service requests, enter requests into software, pass them to maintenance personnel, and close work orders each morning.
• Collect security deposits, rent, and other fees when applicable.
• Plan and implement social activities and gatherings in common areas.
• Monitor curb appeal and community appearance, assist with upkeep as needed, and alert management or maintenance personnel to known issues.
• Follow up with residents as necessary to support customer satisfaction.
• Communicate consistently with the Property Manager, Leasing Consultants, and Maintenance Supervisor.
• Assist with move-in and move-out processes, including inspections, distributing key packets and literature, collecting rental payments, and obtaining missing paperwork as directed by management.
• Be available outside business hours to respond to lockouts and other minor service issues; compensation is provided.
• Assist with enforcement of amenity rules.
• Help keep the community neat and orderly and report incidents to management immediately.

Benefits

• Compensation is provided for availability outside business hours to respond to lockouts and other minor service issues. The company was named a 2024 and 2025 Top Workplace by the Pittsburgh Post Gazette.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed