Community Marketing Assistant (CMA)

Pierpont Place•Morgantown, WV

About The Position

The Community Marketing Assistant (CMA) is a positive, enthusiastic, and self-motivated student who supports marketing and resident engagement while helping create a positive resident experience and professionally representing the apartment community. The role offers hands-on experience in social media, marketing, content creation, and property management. The CMA creates content for current and prospective residents, manages social media, promotes the community, and assists with leasing, administrative work, resident services, and community events. The CMA greets prospective residents and shares information about apartments, amenities, pricing, availability, and community offerings. The role also supports lead generation and follow-up, creates marketing materials and content, helps with move-in and move-out activities, assists residents with service requests, and supports community appearance and resident satisfaction. The CMA must follow company branding, Fair Housing laws, privacy requirements, and company policies. Compensation is provided.

Requirements

Familiarity with Instagram, TikTok, Facebook, and current social media trends.
Strong written and verbal communication skills.
Basic photography, video-editing, and graphic-design abilities.
Creative, organized, dependable, and able to meet deadlines.
Comfortable appearing on camera and interacting with residents and prospective renters.
Able to work independently, accept feedback, and collaborate with the property team.
Must be able to travel from floor to floor, remain stationary (sitting or standing) for 85% of the time, operate office equipment with hands, and communicate effectively with others; occasional lifting may be required.

Nice To Haves

Experience with Canva, CapCut, Adobe Creative Suite, or similar platforms.
Knowledge of student life and the local campus community.
Prior social media, marketing, customer service, or property management experience.

Responsibilities

Greet prospective residents and provide information about apartments, amenities, pricing, availability, and community offerings.
Create photos, videos, and written content for social media and other approved marketing platforms.
Promote the community, resident events, campus life, amenities, local attractions, and leasing opportunities through marketing content.
Assist with social media management by posting content, monitoring trends, responding to inquiries, and maintaining a consistent schedule.
Support lead generation and follow-up in accordance with company standards.
Assist with flyers, signage, digital graphics, email campaigns, and promotional content.
Attend resident and community events, capture marketing content, and support engagement efforts.
Assist with housing fairs, promotional events, contests, giveaways, and other leasing and resident-engagement initiatives.
Maintain knowledge of the community’s floorplans, pricing, availability, amenities, and leasing information.
Monitor local market trends and competitor activity and provide marketing suggestions to the Property Manager.
Represent the community professionally and comply with company branding, Fair Housing laws, privacy requirements, and company policies.
Perform other assigned marketing, leasing, and administrative duties.
Assist residents with service requests, enter requests into software, and pass them to maintenance personnel.
Close work orders each morning.
Collect security deposits, rent, and other fees when applicable.
Plan and implement social activities and gatherings in common areas.
Monitor curb appeal and community appearance, assist with upkeep as needed, and alert management or maintenance personnel to known issues.
Follow up with residents when necessary to support customer satisfaction.
Maintain open and consistent communication with the Property Manager, Leasing Consultants, and Maintenance Supervisor.
Assist with move-in and move-out processes, including inspections, distributing key packets and literature, collecting rental payments, and obtaining missing paperwork as directed by management.
Be available outside business hours to respond to lockouts and other minor service issues.
Assist with enforcement of amenity rules and keeping the community neat and orderly.
Report incidents to management immediately.