Community Liaison - Home HealthCare Marketer

HORIZON HEALTH NETWORK•Vandalia, OH

About The Position

Horizon Health Network is seeking a motivated, outgoing, results-driven Community Liaison to grow its skilled homecare services through healthcare marketing, referral development, community outreach, and relationship building. The role is suited to someone who enjoys networking, developing partnerships, presenting services, and generating referral opportunities while contributing to measurable growth and helping patients and families access quality home care. The Community Liaison develops referral relationships and business opportunities, promotes the agency’s services, represents the organization in the community, and tracks outreach results. The role also works with clinical and administrative teams to support smooth admissions and a strong customer experience, while upholding patient privacy, ethical standards, and applicable regulatory requirements.

Requirements

  • Proven ability to build relationships and generate new business or referral opportunities.
  • Excellent verbal, written, presentation, and interpersonal communication skills.
  • Confidence and professionalism in cold outreach, networking, and face-to-face meetings.
  • Self-motivation and goal orientation, with the ability to work independently.
  • Strong organizational and follow-up skills.
  • Ability to manage multiple referral relationships and marketing activities.
  • Basic computer proficiency and ability to maintain accurate activity records.
  • Valid driver’s license.

Nice To Haves

  • Experience in marketing, sales, business development, healthcare marketing, hospice, home healthcare, or community outreach.

Responsibilities

  • Develop and maintain referral relationships with hospitals, physicians, rehabilitation centers and skilled nursing facilities, assisted living communities, senior centers, social workers, case managers, and other healthcare professionals.
  • Develop and implement marketing and business-development strategies to increase referrals and expand the agency’s community presence.
  • Identify and cultivate new referral sources and business opportunities.
  • Conduct regular in-person visits with referral partners and prospective partners.
  • Represent the agency at networking and community events, health fairs, educational programs, and professional meetings.
  • Promote skilled homecare services through presentations, outreach, and relationship-based marketing.
  • Track referral activity, outreach efforts, and business-development results.
  • Build long-term referral-partner relationships through consistent communication and follow-up.
  • Collaborate with clinical and administrative teams to support a smooth admission process and exceptional customer experience.
  • Monitor market trends and identify opportunities to expand the agency’s reach and services.
  • Represent the agency professionally while upholding patient privacy, ethical standards, and applicable regulatory requirements.

Benefits

  • Competitive salary and multiple bonus opportunities.
  • Performance-based earning potential.
  • Health, dental, and vision insurance.
  • Paid time off.
  • Professional development opportunities.
  • Company vehicle for business-related activities.
  • Supportive and collaborative work environment.
  • Opportunity for career growth within a growing homecare organization.
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