Community Liaison | Full-Time | Home Health & Hospice

All County Home Health and Hospice•San Antonio, TX

About The Position

The Community Liaison, also referred to in the job summary as the Marketing Liaison, represents the organization in the community and interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge-planning services, physician offices, and other referral sources. The role serves as a community resource and public relations representative, supporting safe, quality healthcare and generating appropriate patient referrals and admissions by establishing and maintaining professional relationships. The liaison develops business and marketing activity for home health, palliative care, and hospice services. This includes conducting sales and educational presentations, assessing markets, contributing to marketing plans and budget projections, monitoring resource allocations and marketing cost effectiveness, and maintaining working knowledge of relevant markets, community resources, and competitors. The role documents outreach activity, with a stated minimum of 50 documented quality interactions per week, and ensures communications and branding align with the Vesper Hospice culture. The position requires independent territory management, tactful engagement with customers and the community, and travel for agency-related activities. A valid driver's license, automobile insurance, and access to an automobile are required. The posting identifies The Pennant Group, Inc. as a holding company whose independent operating subsidiaries provide healthcare services; it does not specify the employing subsidiary by name.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
At least three years of experience in healthcare marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to maintain an organized approach to territory management and work with limited supervision.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to drive and/or access transportation for agency-related travel.
Valid driver's license, automobile insurance coverage, and access to an automobile.

Nice To Haves

Master’s degree preferred.
Experience in hospice care operations preferred.

Responsibilities

Generate business by developing new relationships and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
Contact, prepare, and conduct sales and educational presentations for physicians, businesses, and local community groups regarding home care services and their benefits.
Assist the Director of Business Development with annual budget volume projections and marketing department allocations.
Monitor resource allocations in accordance with budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
Provide daily communication and creative problem-solving while maintaining a positive attitude and exceeding client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral-source visits, follow-ups, phone calls, and gifts, and complete a minimum of 50 documented quality interactions per week.
Ensure communications, messaging, and branding are aligned with the Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality service provider.
Participate in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of Home Health, Palliative Care, and Hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain working knowledge of marketing and share relevant information with appropriate organization personnel.
Maintain working knowledge of community resources and help customers access resources when Cornerstone Healthcare, Inc. does not provide the needed services.
Monitor and report the cost effectiveness of marketing efforts.
Drive or otherwise access transportation for agency-related travel, such as visits to community partners and patients.