Community Liaison | Full-Time | Home Health & Hospice

Pennant•San Antonio, TX

About The Position

The Community Liaison, also described as the Marketing Liaison, interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. The position serves as a community resource and public relations representative to help facilitate safe, quality healthcare in the community. It generates appropriate patient referrals and admissions by establishing and maintaining professional relationships with referral sources. The role develops business through marketing, relationship-building, presentations, market assessment, and strategic planning. It supports budget and volume planning, monitors the cost effectiveness of marketing efforts, and maintains working knowledge of home health, palliative care, hospice, and community resources. The liaison is also responsible for accurate documentation of outreach and ensuring communications and branding align with the Vesper Hospice culture. The position requires agency-related travel and access to an automobile.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least three years of experience in health care marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to drive or access transportation for agency-related travel; valid driver’s license, automobile insurance coverage, and access to an automobile.

Nice To Haves

Master’s degree preferred.
Experience in hospice care operations preferred.

Responsibilities

Generate business by creating and maintaining relationships with physicians, medical professionals, community and senior organizations, hospitals, discharge planners, nursing home professionals, assisted living facilities, special interest groups, and other potential referral sources.
Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services and benefits.
Assist the Director of Business Development with annual budget volume projections and marketing department allocations, and monitor resource allocation against budget limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
Provide daily communication and creative solutions, maintain a positive attitude, and meet client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral source visits, follow-up, phone calls, and gifts, with a minimum of 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with the Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality service provider.
Participate in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of home health, palliative care, and hospice markets, including government agencies, major payer groups, key referral sources, and competitor positioning.
Maintain knowledge of marketing and share relevant information with organization personnel.
Maintain knowledge of community resources and assist customers in accessing resources when services are not provided by Cornerstone Healthcare, Inc.
Monitor and report the cost effectiveness of marketing efforts.
Drive or otherwise have access to transportation for agency-related travel, maintain a valid driver’s license and automobile insurance, and have access to an automobile.