Hospice Community Liaison/ Marketer - Elgin, Schaumburg, Bartlett area

Lighthouse Hospice Care LLC•Downers Grove, IL

8h•$75,000 - $90,000

About The Position

Lighthouse Hospice is hiring a Community Liaison/Marketer to connect the organization with the community and help grow its hospice programs and services. The position serves the North Territory, including Elgin, Schaumburg, and Bartlett, and promotes hospice care while building relationships with referral sources, patients, families, and community partners. The role supports organizational growth while upholding ethical, compassionate, and quality patient care. The Community Liaison/Marketer develops community outreach and marketing strategies, educates people about hospice services and end-of-life options, supports referral activity, and serves as a resource to patients, families, caregivers, and healthcare professionals. The work takes place in healthcare facilities, community locations, and office environments, with local travel required. The position requires a flexible schedule and provides on-call support as scheduled.

Requirements

Strong communication skills to explain hospice services clearly and compassionately to patients, families, and healthcare professionals.
Ability to give presentations, educate the community, listen carefully, and respond to concerns.
Strong relationship-building skills with healthcare providers, community organizations, nursing homes, hospitals, and internal hospice team members.
Marketing knowledge and technology skills.
Ability to build trust through genuine support and consistent follow-up.
Reliable transportation, a valid driver’s license, and current auto liability insurance.
Ability to sit, stand, and walk for extended periods and to lift and carry equipment and marketing materials as needed.
Ability to remain calm, professional, and courteous in stressful situations; work under pressure, meet deadlines, respond to organizational needs, and travel locally.

Nice To Haves

Graduation from an accredited college or university is preferred.
Previous experience as a community liaison, marketer, or business development professional in healthcare is preferred.
Home health or hospice experience is strongly preferred.

Responsibilities

Advise Lighthouse Hospice Care regarding community needs, program development opportunities, staffing needs, and financial considerations.
Build and maintain relationships with healthcare providers, nursing homes, hospitals, physicians, and community organizations, and develop referral networks.
Represent Lighthouse Hospice at community events, health fairs, and professional meetings.
Educate healthcare professionals, patients, families, and community members about hospice services, eligibility, and benefits; address misconceptions and provide information about hospice, palliative care, and end-of-life options.
Conduct presentations, workshops, and other educational programs as needed.
Support patients, families, caregivers, and referral sources by answering questions, offering guidance, and helping them feel informed and supported during decision-making.
Develop and execute marketing and outreach strategies for assigned territories, including informational mailings, social media communication, presentations, and community engagement activities.
Work with the marketing team to identify opportunities to increase visibility and awareness of hospice services.
Coordinate with physicians, hospitals, and other healthcare providers to support referrals; follow up in a timely manner, maintain referral relationships, and track referral activity.
Plan and coordinate community events, educational sessions, workshops, and outreach opportunities; assist with support groups and remembrance services as needed.
Partner with local organizations and businesses on community outreach initiatives.
Ensure outreach, marketing, and referral activities comply with Medicare, Medicaid, and other applicable hospice regulations; maintain ethical standards and stay informed about relevant regulatory changes.
Track and report community engagement, referral activity, and outreach results; use CRM software to document relationships and outreach and evaluate opportunities for improvement and growth.
Provide families with grief and bereavement information and resources, follow up as appropriate, and connect them with the hospice bereavement team and services.
Partner with the Interdisciplinary Group/Team to support safe, effective, and compassionate patient and family care.
Provide on-call support as scheduled by Lighthouse Hospice Care.
Complete additional duties assigned by the Director of Business Development.