Community Liaison and Marketer

Cambridge Caregivers - Houston•Bellaire, TX

2d•Hybrid

About The Position

The Community Liaison & Marketer is responsible for driving business development through targeted outreach to key community partners, including healthcare providers, clergy, and other local influences. This role requires close coordination with internal departments such as Scheduling, Quality Assurance, Finance, and Client Onboarding to ensure seamless service delivery. We’re looking for a thoughtful and strategic advocate for our clients—someone who is proactive, well-organized, and resourceful in overcoming challenges. Success in this role also requires a collaborative mindset, as we value a strong team approach and expect this individual to contribute meaningfully across departments. The Community Liaison & Marketer plays a critical role in supporting the success of Cambridge Caregivers. This role is a hybrid of traditional business development with aspects like setting and meeting growth targets and more intimate client consulting paired with the need for deep industry knowledge and engagement. Manchester Living has been in business since 2009. In that time, we have made a name for ourselves providing compassionate services for seniors, persons with degenerative diseases, and individuals undergoing post-operative care. Within the Manchester Living family there are two independent operations. They include Cambridge Caregivers, which offers Personal Assistant Services (Private in-home care) and Manchester Care Homes, which operates four boutique, eight-resident Assisted Living properties. Manchester Living is owned and operated out of Dallas, Texas with recent expansions into Fort Worth, Houston, and plans to grow beyond.

Requirements

Experience in one or more of the following: Marketing, Sales, B2C, Customer Service, Community Engagement, Communications, Healthcare Sales, Services Sales, Home Health
1 year + in a relevant field/s
MS Office experience
CRM experience

Nice To Haves

Bachelor’s degree

Responsibilities

Cultivate relationships with potential partners and referral sources including social workers, case managers, discharge planners, concierge doctors, and specialists among others.
Actively seek out networking opportunities both inside and outside the industry. Cambridge Caregivers encourages participation in boards, committees, clubs, and other social gatherings in order to raise the profile and reputation of the Agency.
Consult with potential new clients. Inform those seeking care about appropriate options, our service offerings, company policies and practices.
Guide clients through the Engagement Documents should they need assistance. Follow up with clients missing data in their documents.
Conduct initial visits and client assessments upon engagement of Agency services.
Carry out follow-up visits as necessary and ensure continued engagement with long-term clients.
Coordinate visits, care-plan updates, and non-medical assessments with Quality Assurance, Scheduling, and the Director of Nursing.
Maintain regular and effective communication with staff on your assignments and facilitate closed-loop communication between staff, the client, and Scheduling.
Engage with and get to know staff in order to assist Scheduling with positioning appropriate assets with your clients.
Assist with and attend regular staff round tables.
Represent the Agency at conferences, expos, and vendor fairs.
Utilize company CRM and other software to manage the client pipeline, track referral sources, prospective clients, and forecast.
Assist in follow-up from marketing events, communications, and campaigns.
Cooperate with the COO to set realistic, data driven KPIs, client targets, and regular marketing budgets.
Coordinate with the HR and Finance departments to ensure accuracy of payroll and invoicing.
Communicate with HR and Scheduling to keep operational staff apprised of upcoming staffing needs.