Communications Specialist II

Tulane University • New Orleans, LA

2d

About The Position

The Marketing & Communications Specialist supports the marketing and communications activities of Newcomb-Tulane College (NTC), including its departments, events, programs, and initiatives. Working with the Director, the specialist develops and refines a marketing and communications strategy that keeps the college relevant and engages students with its brand. The role ensures communications align with Newcomb-Tulane College and university strategic branding; assists with managing and/or creating digital and physical publications and documents, NTC websites, and social media; contributes to a communications calendar for messaging students, faculty, and staff about NTC events, programs, and initiatives; and analyzes marketing and communications performance in relation to retention and persistence outcomes.

Requirements

• Bachelor’s degree and 3 years’ experience in marketing, communications, or a closely related field; OR High School Diploma/Equivalent and 8 years’ experience in marketing, communications, or a closely related field.

Nice To Haves

• Experience in marketing and/or communications in higher education, or relating to student success.
• Experience coordinating newsletters or other publications.
• Photography and videography experience.
• Experience with Google Analytics.

Responsibilities

• Support marketing and communications activities for Newcomb-Tulane College, its departments, events, programs, and initiatives.
• Work with the Director to develop and hone a marketing and communications strategy that keeps the college relevant and engages students with its brand.
• Ensure communications align with Newcomb-Tulane College and university strategic branding.
• Assist with the management and/or creation of digital and physical publications and documents, NTC websites, and social media.
• Maintain knowledge of and contribute to a robust communications calendar outlining messaging to students, faculty, and staff about NTC events, programs, and initiatives.
• Analyze the performance of NTC marketing and communications strategies as they contribute to retention and persistence outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level