Communications Specialist II

Tulane University•New Orleans, LA

About The Position

The Marketing & Communications Specialist supports the marketing and communications activities of Newcomb-Tulane College, its departments, events, programs, and initiatives. Working with the Director, the specialist develops and refines a marketing and communications strategy that keeps the college relevant and engages students with its brand. The specialist ensures communications align with Newcomb-Tulane College and university strategic branding; assists with managing and/or creating digital and physical publications and documents, NTC websites, and social media; maintains knowledge of and contributes to a communication calendar outlining a strategy for messaging students, faculty, and staff about NTC events, programs, and initiatives; and analyzes how marketing and communications strategies contribute to retention and persistence outcomes.

Requirements

  • Bachelor’s degree and 3 years’ experience in marketing, communications, or a closely related field; OR high school diploma/equivalent and 8 years’ experience in marketing, communications, or a closely related field.

Nice To Haves

  • Experience in marketing and/or communications in higher education, or relating to student success.
  • Experience coordinating newsletters or other publications.
  • Photography and videography experience.
  • Experience with Google Analytics.

Responsibilities

  • Support marketing and communications activities for Newcomb-Tulane College, its departments, events, programs, and initiatives.
  • Work with the Director to develop and refine NTC’s marketing and communications strategy to keep the college relevant and engage students with its brand.
  • Ensure communications align with Newcomb-Tulane College and university strategic branding.
  • Assist with managing and/or creating digital and physical publications and documents, NTC websites, and social media.
  • Maintain knowledge of and contribute to an NTC communication calendar for messaging students, faculty, and staff about events, programs, and initiatives.
  • Analyze the performance of NTC marketing and communications strategies as they contribute to retention and persistence outcomes.
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