Communications Program Manager - 530123
About The Position
The Communications Program Manager oversees strategic communications for the Graduate School, including college-level print materials, digital content, and social media. The role uses analytics and reports to inform communications and campaigns. The position leads strategic communications and marketing to support graduate recruitment, enrollment, and the Graduate School’s strategic priorities. It plans and executes recruitment and enrollment marketing, manages the Graduate School’s brand and web and social presence, and creates communications for current graduate students and the campus community. The role works closely with the Dean on messaging and executive communications, partners with Strategic Communications to promote the Graduate School and its people, and supervises student assistants.
Requirements
- Bachelor's degree and six years of journalism, public relations, marketing, or communications experience; or a master's degree and four years of such experience.
- Proficiency in computer skills and AP Style.
- Exceptional written, verbal, and interpersonal communication skills.
- Demonstrated project management, strategic thinking, and leadership skills.
- Understanding of website content management, such as WordPress, and information design and management.
- Skills in social media management, email marketing, and basic graphic design, such as Adobe Creative Suite or Canva.
- Ability to use web and campaign analytics to guide decisions.
Nice To Haves
- Experience managing media relations.
- Experience in higher-education marketing or recruitment communications.
- Graphic design, photography/videography, or web/CMS production experience.
- Experience running social media and email-marketing campaigns and interpreting their analytics.
- Familiarity with a CRM, such as Slate, for prospective-student communications.
Responsibilities
- Oversee strategic communications, including print materials, digital content, and social media.
- Use analytics and reports to inform communications and campaigns.
- Lead strategic communications and marketing to support graduate recruitment, enrollment, and the Graduate School’s strategic priorities.
- Plan and execute recruitment and enrollment marketing.
- Manage the Graduate School’s brand, website, and social media presence.
- Produce communications for current graduate students and the campus community.
- Work with the Dean on messaging and executive communications.
- Partner with Strategic Communications to promote the Graduate School and its people.
- Supervise student assistants who support the work.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
