Communications Program Manager - 530123

The University of Alabama • Tuscaloosa, AL

5d • Hybrid

About The Position

The Communications Program Manager oversees strategic communications for the college, including college-level print materials, digital content, and social media. The position uses analytics and reports to inform communications and campaigns.

For the Graduate School, the role leads strategic communications and marketing to grow graduate recruitment and enrollment and advance strategic priorities. It plans and executes recruitment and enrollment marketing, manages the Graduate School’s brand and web and social presence, and produces communications for current graduate students and the campus community. The position works closely with the Dean on messaging and executive communications, partners with Strategic Communications to promote the Graduate School and its people, and supervises student assistants supporting this work.

Requirements

• Bachelor's degree and six years of journalism, public relations, marketing, or communications experience; or a master's degree and four years of such experience.
• Proficiency in computer skills and AP Style.
• Exceptional written, verbal, and interpersonal communication skills.
• Demonstrated project management, strategic thinking, and leadership skills.
• Understanding of website content management, such as WordPress, and information design and management.
• Social media management, email marketing, and basic graphic design skills, such as using Adobe Creative Suite or Canva.
• Ability to use web and campaign analytics to guide decisions.

Nice To Haves

• Experience managing media relations.
• Experience in higher-education marketing or recruitment communications.
• Graphic design, photography/videography, or web/CMS production experience.
• Experience running social media and email-marketing campaigns and interpreting their analytics.
• Familiarity with a CRM, such as Slate, for prospective-student communications.

Responsibilities

• Lead strategic communications and marketing for the Graduate School.
• Develop communications and campaigns that grow graduate recruitment and enrollment and advance strategic priorities.
• Plan and execute recruitment and enrollment marketing.
• Manage the Graduate School’s brand and web and social presence.
• Produce communications that engage current graduate students and the campus community.
• Work closely with the Dean on messaging and executive communications.
• Partner with Strategic Communications to promote the Graduate School and its people.
• Use analytics and reports to inform and guide communications and campaigns.
• Supervise student assistants who support the work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level